We have developed a virtual reality experience that allows you to witness first-hand how the different 3M products work depending on the type of light, reflection or type of glasses we are using, showing the contents in augmented reality superimposed on the windscreen. This virtual experience is a fusion of a real 360° recording, 2D animations and 3D modeling.
The whole exterior was recorded in Tenerife with a 360° camera, and the inside of the car was recreated in high poly 3D modeling with animations created in After Effects and 3ds Max.
All the car’s movements are synchronized with a virtual reality simulator that we have built from scratch, in order to have a unique and unforgettable experience. This virtual reality experience emphasizes the differences between driving with and without 3M products.
In this way, the added values that these 3M products can offer their customers for a safe driving style and for the latest generation cars are clearly visible.