Your most visionary user experience, driven by 3M

We have developed a virtual reality experience that allows you to see in first person how the different 3M products act depending on the type of light, reflection or type of glasses you are using and displays the content in augmented reality superimposed on the windshield.

The virtual experience is a combination of real 360 footage, 2D animations and 3D modeling. All the exterior part was filmed in Tenerife with a 360 camera and the interior part of the car was recreated in 3D high poly modeling with animations made in After Effects and 3ds Max.

All the car’s movements are synchronized with a virtual reality simulator that we have built from scratch for a unique and unforgettable experience.

The virtual reality experience highlights the differences between driving with and without 3M products.

In this way, it highlights the added values that these 3M products can offer its customers for a safe driving style and for the latest generation of cars.