5 Steps To Integrate Virtual Reality In A Company

Virtual Reality is a key element in our daily lives.

The integration of VR in enterprises is starting to become a primary requirement to enhance the user experience..

Although it is true that, although this technology has been with us for several years, it is still evolving in terms of interactivity, usability, graphic quality, etc., it is still evolving, it is still evolving in terms of interactivity, usability, graphic quality, etc…..

Of course, without technological developments it would not be possible to advance, for example, in screen resolution, improved motion sensors and displays, or in graphics processing.

A whole evolution that, unfortunately, would lose its value if we did not know how to use it correctly.

A priori, everything that encompasses Virtual Reality is unconsciously related to the leisure and entertainment industry, but it must be taken into account that it has many other applications. has many other applications.

One of them is directly related to the user experience improvement. Dicha mejora se puede extender indistintamente a cualquier sector empresarial.

The only requirement is to know how to do it well.

If you are thinking of adopting Virtual Reality in your business or simply want to have the basic knowledge just out of curiosity, this article will give you the 5 necessary steps to integrate Virtual Reality in your company. the 5 necessary steps to integrate VR in a company..

By following each and every one of them, you will see the maximum performance that can be obtained from this ever-changing technology.

1. Do you know how many types of Virtual Reality exist?

We must take into account, no longer the existing types of Virtual Reality.

The most correct would be to say that we must identify the virtual reality tools or elements we want to have in order to improve our user’s experience.

In the market, there are different types of VR equipment with different characteristics that will vary depending on the application we want to give them.

Cardboard glasses, such as the Google CardBoard, are not the same as a display equipment integrated to our mobile device or those that are directly linked to a computer and have free movement devices.

To correctly choose which Virtual Reality device is best suited to our business, we will have to delve into the following point.

2. Define which Virtual Reality fits in your business.

What do you want to offer your customers? That would be the next question we should ask ourselves to know how to choose the right type of Virtual Reality that best suits the business.

In order to do so, three main points must be taken into account:

• What is the immersion we are looking for?

This will depend on the type of business you have and the points on which you want to differentiate yourself from the competition.

In this issue we can identify two types of immersive experiences. On the one hand, if you want the user experience to be based on the multimedia flow using 360º scenarios and videos, only basic glasses will be required.

In addition, if it is important for you, as a business owner, not to be dependent on a cell phone, you might consider opting for a stand-alone.

On the contrary, if your goal is to offer the customer maximum immersion by allowing them to enjoy “a parallel reality”, the best option is to have a complete VR system, i.e. VR glasses, helmets, haptic suits… etc…

• In what environment will we enjoy VR?

From the community of a home or from a physical establishment. From where do you want the user to enjoy the experience? Where do you give more value?

• What level of realism do we want to provide?

Is the information you reflect by means of: schematic or minimalist representations or through photorealism?

Answering these questions will help you determine, to a greater extent, which types of devices will be most appropriate for your audience.

3. What benefits can Virtual Reality bring to your company?

There is no point in answering or implementing the two previous points without first considering what value this technology brings to my business.

To do this, we must define the three pillars on which any company is based:

• Pre-sale process. This pillar is the most important because the success of our business depends on it. The pre-sales process is related to customer acquisition and loyalty. How are we going to attract their attention? What identifying elements differentiate me from the competition?

• Sales process. If we decide to implement VR-related tools, the flow of interaction and familiarization with this technology must be natural. For this reason, we must identify the age target of our audience and know to what extent they are familiar with these tools. Based on this, we will be able to choose one type of Virtual Reality or another.

• After-sales process. It is related to customer loyalty. To achieve this, we must have the two previous processes well defined.

4. Analyze user experience with the VR application.

Once we have chosen which type of VR is best suited to our business and we have implemented it, we must analyze what the user experience has been.

Have we improved it, and has it been worth it? Or, on the contrary, do I have to make technological modifications?

5. Always think about the user, what does it give value to?

Finally, this fifth key also needs to be reviewed in detail.

Running a clothing store is not the same as running a car dealership. Perhaps the customer places more value on an immersive experience in the latter than in the former.

Therefore, it is necessary to know perfectly the public that shows interest in our business.

From TwoReality we continue to create the best content and applications for different devices. Tell us about your project.