AUGMENTED REALITY FOR BUSINESSES

Interactive experiences that combine physical and digital elements.

Applicable to education, tourism, culture, and industry.
Immersive visualization of products, spaces, or processes.
Customized projects to improve brand and sales.

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AUGMENTED REALITY IS A TECHNOLOGY THAT ALLOWS US TO ADD LAYERS OF VIRTUAL INFORMATION ON TOP OF THE REAL WORLD.

In this way, we can enrich the user experience when visiting real spaces, and even develop specific activities designed exclusively for augmented reality. The possibilities offered by this technology are limitless, allowing companies to design interactive scenarios that blend the digital and the physical. In this way, users can live immersive experiences that not only capture their attention, but also increase their engagement with the brand. Moreover, thanks to the personalization that augmented reality allows, each user can experience something unique and tailored to their preferences and needs, which further strengthens the relationship between the company and its customers.

The great advantage of augmented reality is the possibility of enjoying it with a device that we all carry with us practically 24 hours a day: our cell phone. This accessibility makes augmented reality a very powerful tool for companies looking for new ways to connect with their audience. Not only is it easy to implement, but it also has a massive reach, as virtually everyone owns a smartphone. This means that companies can create interactive and engaging experiences for their users with the assurance that they will have access to them anytime, anywhere. In addition, by leveraging mobile capabilities such as geolocation or camera, even more personalized and relevant experiences can be designed for each user, maximizing the impact of augmented reality-based marketing campaigns.

BENEFITS OF AUGMENTED REALITY FOR BUSINESSES

Augmented reality not only allows the projection of visual elements on the real world. All these elements are interactive, either through user gestures or even voice commands. This allows companies to offer experiences that favor user interaction with their brand.

One of the possible experiences that can be developed are interactive games, in which users can follow clues, talk to virtual characters and even chase targets.

The experiences that can be created with augmented reality are limitless. Each company can adapt the type of elements, the duration, the interaction and other parameters to offer a totally personalized communication according to its brand.

With augmented reality, any space can be used to create an interactive event. So companies do not need to invest in their own physical infrastructure: any place can become their branded space.

Users can enjoy augmented reality from anywhere, be it the comfort of their home, the street or a specific space.

IN WHICH SECTORS IS AUGMENTED REALITY APPLIED?

Training

Augmented reality can enrich learning for both children and adults in ways that were previously unthinkable. Imagine a biology class where, instead of simple images or text in books, students can observe three-dimensional, animated models of animals in real time. These models not only show the exterior, but also allow them to see their internal anatomy and the functioning of their organs.

Culture

In the field of culture, cultural exhibitions and museums can offer richer and deeper experiences thanks to augmented reality. Imagine standing in front of a masterpiece and, when you point your cell phone at it, a virtual representation of the artist appears explaining the creative process behind his work.

Tourism

In the tourism sector, tourism offices and other actors in this sector can take advantage of augmented reality to offer innovative and attractive experiences to travelers. One option would be the creation of interactive routes through monuments or historical sites, where upon arriving at each place, tourists can activate three-dimensional content about the history of the monument, see what it looked like in the past or receive additional information through virtual historical recreations.

Real Estate

Augmented reality is revolutionizing the real estate industry by offering a more detailed and immersive visualization of properties. Prior to the completion of a project, buyers can virtually walk through properties under development, seeing how the spaces, views and interior design will look. In addition, augmented reality allows the superimposition of different finishes and materials in apartments or houses under renovation.

Industry

In the industrial sector, augmented reality has begun to play a key role in manufacturing and assembly processes. Through glasses or mobile devices, workers can access detailed technical specifications and real-time performance information about the machines they are working with.

Events

In the world of events, trade shows and congresses, augmented reality offers the possibility of transforming traditional booths and exhibits into interactive and memorable experiences. Attendees can, for example, scan a booth with their cell phone to obtain additional information about the products or services being presented.

Two Reality,
your augmented reality company.

The implementation of augmented reality projects must be carried out by professionals, so that the final product is of high quality and adapted to the client’s needs. At Two Realidad we are experts in the development of customized augmented reality projects.

Over more than 10 years, we have worked as an augmented reality company for more than 70 brands, with more than 100 projects completed and several international recognitions.

For each project, we study in detail what the client needs and we add value thanks to our know-how and experience in the sector. Our team is formed by several profiles that give us a global vision of each project: Engineers, 3D Modelers, Video Maker and Photographers.

EXAMPLES OF AUGMENTED REALITY IN COMPANIES

Here are some of the projects we have worked on over the years:

Angry Birds augmented reality game for Cheetos

Content visualization for Zurich

Showroom for Estel Group

Educational game for Paranix

AUGMENTED REALITY FREQUENTLY ASKED QUESTIONS

Augmented reality (AR) is a technology that superimposes virtual elements on the real world, offering enriched and interactive experiences for users. For companies, AR has several benefits: it allows the creation of personalized interactive experiences, facilitates gamification to engage users in a playful way, and does not require additional physical infrastructure. In addition, it is accessible from anywhere, as it can be enjoyed through a mobile or tablet.

Augmented reality is highly versatile and can be applied in multiple sectors, including:

Training: Provides detailed 3D models to enhance learning.
Culture: Expand information on exhibitions and museums.
Tourism: Provides interactive routes with 3D information.
Real Estate: Allows to visualize properties before their construction or renovation.
Industry: Offers real-time technical specifications for machinery.
Events: Improves the presentation of information at trade show and congress booths.

Two Reality is a company with more than 10 years of experience in the development of augmented reality projects. They have worked with more than 70 brands, completed more than 100 projects, and have received international recognition. Their multidisciplinary team is composed of engineers, 3D modelers, videomakers and photographers, which allows them to offer solutions tailored to the specific needs of each client, ensuring a high quality final product.

The time required to develop a virtual reality experience can vary depending on the complexity of each project and the specific needs of each client. The most complex experiences can take several months or even years to complete.