Augmented reality experience based on the concept of Angry Birds

Strategy

The strategy proposed by TwoReality is to create a link between the product and offline promotion with the online world linked to the consumption of Cheetos.

To generate an experience among Cheetos consumers by offering them the possibility of belonging to a fun, social and entertaining community.

The basis of this experience is linked to the Cheetos product, since in order to evolve within this community it is necessary that the child consumes the product and participates with these tazos and stickers in the evolution of the game.

TwoReality applies different technologies to collect any type of data generated within the Cheetos application to measure and optimize the content and its usability, generating a source of information for Pepsico’s marketing department that they can then capitalize on through future actions.

How does it work?

When the child opens his bag of Cheetos for the first time, he finds a piece, a sticker, and asks the seller for his album.

The album explains how the offline game works and invites you to download the Cheetos app.
Once the application is downloaded, a screen appears asking for a name for the child, in this way he/she will have a small profile where he/she will accumulate points and will be able to appear in the ranking.

Afterwards, instructions appear in 4 simple slides that explain how it works and then the child can scan his or her deck, and from the deck he or she can see the animation of the character in augmented reality and automatically add it to his or her virtual collection where all his or her characters will be accumulated.

The child will be able to exchange his repeated decks with his friends.

The game starts with two basic characters, a bird and a pig, as the child buys bags and scans decks his number of characters increases so he can play with different types of birds with a greater variety of pigs.

The game is based on immersive augmented reality technology where the child plays to throw with a slingshot the birds against the pigs, which he has in his virtual collection, in a subjective view by moving his Smartphone or Tablet in the real scenario where the user is.

Each game lasts two minutes and you can challenge your friends in online mode, winning the one who gets more points in these two minutes. Having a greater number of characters helps to get more points in the game.
Once the child’s game is over, the child’s score is accumulated in his or her profile.

The child can consult a global Ranking and challenge anyone he/she wants.
On the other hand, the child who has been collecting and attaching his stickers in the album, can scan and activate the scenario of the album page he has completed.

Once it appears, you can destroy it with the virtual triple decker.

Each page will activate a new scenario.