Augmented Reality: how to improve production efficiency

Augmented reality (AR) is a simple and effective way to prototype digital products.

Currently, augmented reality companies have explored its implementation in two types of media. On the one hand, tablets and smartphones can display digital content over the visual content of the real environment captured by the camera. On the other hand, augmented reality glasses  have not yet shown the development potential among the general public that has been observed in the business world. Both media offer a differential strategic advantage: their clear focus on interactive content and usability. As our lifestyles have become faster and more fleeting, so has the lifespan of products on the market.

Being the first to market with a revolutionary idea can lead to massive sales success.

On the other side of the coin, launching a product in haste, without sufficient development and planning, will jeopardize the company’s reputation. And that, in today’s society, can easily lead to the company’s demise. In this sense, the development of prototypes using augmented reality will make it possible to know in advance the properties of the product in an effective, economical and interactive way . Companies have been the first to glimpse the development capacity of augmented reality. Although it is still a very young market, the potential return on investment that has been seen to date has generated high expectations. Augmented reality companies offer products that are inexpensive, dynamic and easy to apply. The use of augmented reality glasses in industrial design makes it possible to work in real environments, but with virtual 3D elements. In this way, products can be developed by seeing the result step by step in our physical environment, and not on a screen. In the same way, augmented reality can also be used in the product testing and finalization phases. Designing using augmented reality allows product modifications to be made in real time. In addition, it is possible to create a record of the changes made and to go back to previous versions. In this way, it is possible to production time can be reduced, and the possibility of errors in the design process can be minimized. in the design process. And all these advantages, working in physical space through interactive virtual interfaces. These interactive interfaces are also decisive when performing demonstrations for the public, as they are very good engagement generators.

Augmented reality, key to improving work dynamics.

Augmented reality also improves the work dynamics of companies. It enables much more fluid real-time collaboration, both on-site and remotely. Overprinting annotations on the physical space, modifying the prototype live or sharing (literally) points of view are two of the many possibilities offered by the development of augmented reality. In this way, users located in different parts of the world can participate in collaborative sessions, without having to face travel costs.

At the individual level, the development of AR also makes it possible to optimize work processes. The ability to work in virtual environments, as well as the possibility of generating voice alerts and real-time notifications, represent a breakthrough in terms of occupational risk prevention. It is even possible to create intelligent work environments that collect data and communicate with employees through their augmented reality glasses. In this way, the system will predict certain hazardous situations that will be avoided in advance. In addition, the possibility of conducting infinite tests and tutorials gives companies an effective and safe tool for training their workers. In short, the use of augmented reality in the company offers many advantages in practically all processes, from employee training and risk prevention to the marketing phases of the final product, including the prevention of occupational hazards and the optimization of teamwork. All this while minimizing costs and taking advantage of an increasingly popular and inexpensive technology, such as AR glasses.

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Tags: industry