TRANSFORM THE AUTOMOTIVE EXPERIENCE WITH VIRTUAL REALITY

Configures and visualizes vehicles in 3D before manufacturing

Immersive driving simulators and test drives
Maintenance and assembly training for workshop technicians
AR vehicle configurators for dealers and trade shows

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AUTOMOTIVE: VIRTUAL AND AUGMENTED REALITY SOLUTIONS

We develop immersive experiences tailored for the automotive sector, from 360 videos of vehicles to interactive 3D configurators and driving simulators. Virtual and augmented reality has become a strategic tool for manufacturers, dealers and workshops that want to improve technical training, accelerate sales and offer unique product experiences.

For example, a customer can configure his vehicle in real time by choosing color, finishes and optional equipment, all through a fully immersive virtual environment. Similarly, workshop technicians can practice assembly or maintenance procedures in a safe environment, without immobilizing real machinery or taking risks on the shop floor.

In what areas is virtual and augmented reality implemented in automotive?

Dealerships and showrooms for vehicle sales
Manufacturing plants and assembly lines
Maintenance and repair workshops
Technical training centers and driving schools
Automotive trade shows and product launch events

Vehicle configurators and virtual showrooms

Allow your customers to experience the vehicle before they buy it. With a virtual or augmented reality configurator, the user can explore every detail of the car – exterior, interior, engines and extras – in a photorealistic 3D environment, without the need to have the physical model in the showroom.

It accelerates the purchase decision by offering a complete and interactive product experience, available both at the dealership with VR glasses and from the customer’s cell phone at home.

Technical training and process simulation

Automotive training requires precision and repetition. Virtual reality makes this possible without risk:

Train your technicians in assembly and maintenance procedures in interactive 3D environments that replicate the plant or shop floor with full fidelity.
Simulates risky situations or complex breakdowns for the operator to practice the correct response in a safe and controlled environment.
Reduces onboarding times and costs for new technicians, shortening the learning curve without the need to immobilize real vehicles.

Thanks to virtual reality applied to the automotive industry, manufacturers such as BMW, Audi and Ford are already training their teams and selling their models in a more efficient, immersive and memorable way.

Some of our defense work

3M
Virtual Reality

Mercedes
360° Video

Smart Dealer 360º Animation

FREQUENTLY ASKED QUESTIONS ABOUT VIRTUAL REALITY IN THE AUTOMOTIVE INDUSTRY

It allows to show the full range of vehicles without the need to have them physically in the showroom, to offer interactive configurators to the customer and to drastically reduce the time to purchase decision thanks to immersive experiences that build trust.

3D vehicle configurators, driving simulators, virtual tours of the car interior, training of assembly and maintenance technicians, as well as product launch experiences for trade shows and events can be developed.

It does not replace them, it complements and extends them. The VR simulator allows the customer to experience the vehicle in scenarios that are impossible to recreate physically – city, highway, circuit – before the actual test drive, increasing their predisposition to purchase.

The solutions are compatible with virtual reality glasses such as Meta Quest or HTC Vive for immersive in-room experiences, as well as with smartphones and tablets for augmented reality configurators accessible from anywhere.

Industry studies show that training in VR environments reduces learning time by up to 40% and improves retention of technical procedures. It also eliminates the risk of accidents during practice and allows exercises to be repeated as many times as necessary at no additional cost.