Benefits of Virtual Reality for Ecommerce and Online Sales

Of all the technological advances we have today, Virtual Reality is the one that stands out par excellence.

Undoubtedly, it is a technology that can be applied to all sectors thanks to its great potential in transforming the communicative interaction between brands and customers.

Reason why, Virtual Reality is only adding benefits for online sales and eCommerce..

Online stores are the ones that bet more on this new technology in order to offer and improve the customer experience.

We have to keep in mind that when we talk about Virtual Reality applied to eCommerce, we can not compare it with a fad or a video game..

It is an innovative form of communication that allows to strengthen relationships through a reality that is completely different from the traditional one..

Using different virtual reality devices and tools, users will have the opportunity not only to see, but also to interact with the different products they are interested in before making any purchase.

It is a new immersive experience that allows reaching a wider audience, opening a new line of business for eCommerce.

How can we apply Virtual Reality within an online business?

Before going in depth into the uses and applications of Virtual Reality in eCommerce and online sales, it is convenient to be very clear about the concept, in order to know its multiple advantages to know how to make the best use of them.

As we all already know, Virtual Reality is nothing more than a reality that can be defined as an alternative, in that it allows interaction and a relatively immersive experience..

In other words, through it, the customer will be able to enjoy a virtual experience similar to what they might encounter in the real world..

With the different devices that VR has, it will be possible to walk through a store, see a product from any perspective and even try it out.

In addition, it will also be possible to perform other activities that would be unthinkable in the physical world.

For example, designing the house of your dreams and decorating it before it is built would not be possible without this new technology.

Uses and utilities of Virtual Reality for eCommerce

Undoubtedly, the benefits for eCommerce with the application of Virtual Reality are overwhelming.

Here we are going to show you some examples of how to apply virtual reality in online sales.

1. Test products and items remotely

Product or item descriptions within an online catalog are generally insufficient.
The customer can get a rough idea of what he wants to buy but has no exact notion of what he will find when he receives it.

Thus, with the use of virtual reality, the user who wants to make an online purchase can not only see from all perspectives the item to be purchased but also simulate how it would look in a space.

For example, let’s imagine that we want to buy a refrigerator.

We will not only be interested in the color or all the advantages offered by the brand we are interested in.

We will also want to know how the appliance will look in our kitchen and if its dimensions fit the space we have available.

Thanks to virtual reality we can add virtual objects to the real world and simulate how our product would look like.

2. Virtual tour of a store

We have to admit that yes, it is great to have the opportunity to know how a product looks in a room or see it from any perspective, but it would be even better to have the entire catalog of products displayed as in a store and we can visit them as if it were a real room.

Virtual Reality allows the user to enjoy this experience through virtual tours.

To go through every nook and cranny of the store we are passionate about, to have all the items at our disposal and try them as we would do it physically.

3. Interaction with specialists virtually

Like everyone else, we often have doubts when it comes to buying one item or another.

Chatbots are a good tool for online stores but in many occasions, they are uncomfortable because they do not solve those doubts.

For this reason, virtual assistants have begun to gain strength in this type of business thanks to their ability to have a close and personalized conversation.

4. Interactive manuals

How many times have you lost your way with an instruction manual?

Letters, letters and more letters accompanied by illustrations that on more than one occasion confuse more than they teach.

Virtual Reality allows, for example, to teach you step by step how to assemble a chair or how to care for a garment.

From TwoReality we continue to create the best content and applications for different devices. Tell us about your project.