Benefits of Virtual Tours for Companies
Giving free samples or demos is a way to consolidate the customers’ decision to purchase. In the software industry, it is tradition to offer a few days of premium status to users so that they can fall in love with the product. But what happens when they are non-software companies? For example, a tourism company could not offer a free trip to its customers. In this case, they would have to look for alternatives to show what they can guarantee to their buyers. Fortunately, there is what is known today as a virtual tour, an immersive tool that allows tours that seem real.
Many retailers have already tested this new virtual reality technology with positive results.
So, if you have a company or business that needs to increase its profits, this information could be relevant to you.
What is a 360° virtual tour?
In order to explore the advantages of a virtual tour for a business, it is important to understand this concept in more detail. 360° tours are immersive, digital experiences used to showcase specific spaces or sites. In essence, these virtual tours allow you to show future buyers the inside of buildings, spaces, destinations or real estate. These can be real sites, in the case of a travel or tourism company, or an architectural sketch of how a space or a work could look like. The incredible thing about this tool is that it is not limited to the use of virtual reality glasses. A virtual tour can be viewed from different devices, such as a cell phone, a tablet or a conventional computer. Although, the use of VR glasses allows the experience to be much more enjoyable, as it completely immerses customers in the scenario. In this way, not only can they see the place in greater detail, but they will also be able to interact with it.
5 Benefits of using virtual tours for businesses
Now, the most relevant question about this would be, what benefits does a virtual tour offer to a business? In essence, 5 major advantages can be named in the application of 360° tours, these are:
-
Increase in the average number of visits
When businesses have websites, one of the most important metrics is the number of visits, as well as the average time users spend on the site. Including a virtual tour will not only attract the attention of more future customers, it will also entertain them enough to increase the average time spent.
-
Sample availability
Although images and content are available to users around the clock, personalized attention is limited by the human factor. However, a virtual tour included on the web or on a platform will be available 24/7, and is a material that sells itself. There is no need for a guide or continuous monitoring, since buyers will be able to visualize such space in great detail, and from any device.
-
Differentiating point among other companies
It is no secret that the companies that sell the most are the ones that manage to stand out from the competition. Implementing a virtual tour as a point of differentiation will increase the prestige, popularity and confidence of buyers with the business or company.
-
Generates a great impression
If there is one thing that virtual reality or the 360° experience can do, it is to generate a great impact. Including this method as a promotional strategy will cause a positive reaction in prospects, which will increase sales.
-
Influences the purchase decision
A customer who is happy and has good impressions of the product will be closer to finalizing a purchase. For sectors such as tourism, interior design, real estate or even vehicle sales, the use of virtual tours generates great benefits in terms of sales. Mainly because they can show all aspects and advantages of the product quickly and efficiently, from the comfort of any location.
Why use a virtual tour as a tool to grow a business?
A virtual tour can be an efficient tool in several fields and markets.
It is a resource that can show great details about a product or service, without the need of mobilizing the interested parties.
Moreover, it is an easy to apply technology, and is compatible with almost all web platforms, either in custom-made sites or in CMS such as WordPress or Wix.
The most remarkable thing about a virtual tour is the level of interaction that the user has, and all the information that can be provided from a simple screen.
From TwoReality we continue to create the best content and applications for different devices. Tell us about your project.
