Creating immersive virtual reality experiences for corporate events

Immersive experiences have gained astonishing popularity in recent times, and even more so those related to corporate events. and, even more so, those related to corporate events.

Its rapid establishment has been defined, mainly, by a fundamental factor: the pandemic.

Let’s remember that, in times of confinement, the cancellation of trade fairs or face-to-face corporate events was the order of the day.

Companies were forced to reinvent their businesses and look for alternatives to halt a decline that promised to be incipient.

For this reason, new technologies and the advances implicit in them, began to gain a vertiginous fame.

All the tools related to virtual virtual events gained strength and popularity popularity until finally establishing their bases, even today, when the state of alarm is already extinct.

Today, companies have not only found in virtual reality a real ally to safeguard the problems defined by a state of emergency.

Thanks to it, marketing strategies of a company, gives a greater attractiveness to it, and also benefit from multiple advantages that we will see below.

If you want to know which is the most popular way for companies to create corporate events, we tell you about it in the following lines.

Hybrid events: what are they and why is virtual reality so important for companies?

In recent years, the concept of hybrid event is gaining exceptional fame thanks to the foundations on which it is based:

They combine face-to-face elements with virtual elementstechnological advances play a fundamental role in facilitating the incorporation of virtual reality. incorporation of virtual reality.

For this reason, technology plays a key role in fulfilling the foundations of hybrid events, since it allows users, or in this case, attendees, to participate remotely and interact with the event in real time, to participate remotely and interact with the event in real time.

This is a real challenge, because not only will the event take place in person, but it must also be set up so that people can enjoy it virtually, thus creating a unique experience in an exclusive event, combining two realities that result in an unforgettable experience.

This type of experience, although still evolving, promises to become the present and the future of trade fairs and events.

How is a hybrid event developed?

When you want to organize an event of this kind for the first time, it can be a bit complicated.

Human beings tend to plan, on the one hand, a face-to-face event and, on the other, a virtual one, in such a way that they end up presenting themselves as two clearly differentiated realities.

Managing logistics, expenses and management is a real challenge, so it is necessary to work on the basis of a single objective: merge the two realities into one to organize a single event.

At this point, it is necessary to assess which platform you want to work with.

It is important to adopt certain technologies to create a unique experience that results in the fulfillment of the objectives determined by the company without unnecessary expenditure of resources and energy.

The use of different platforms can result in a hybrid event, full of distractions and connection problems that will result in an unsuccessful experience due to lack of fluidity.

For this reason and to avoid blunders, we must pay special attention to the platform on which we want to support to develop the event and it must be only and exclusively the one we select.

What are the competitive advantages of virtual corporate events?

• Cost reduction

Virtual events reduce costs considerably, not only for the organization but also for the participants.

On the one hand, for the attendees, it saves the costs of attending in person in terms of hotels and travel.

On the other hand, the company reduces exhibition costs, since it would not be necessary to hire a stand or look for storage space.

For this reason, the profit margin for both parties and, therefore, savings, are multiplied considerably.

• Increasing interest from different parts of the international territory and number of participants

As there is no geographical limitation, the form of dissemination is considerably benefited.

In addition, if the company is interested, the event can be held several times during the course of a year, increasing the loyalty of its attendees.

• Boost networking

One of the most important characteristics of an event’s popularity lies in the extraction of potential contacts that are of interest to its attendees in order to generate business opportunities.

The fastest way to get them and strengthen contacts is through virtual events, since you reach a wider audience.

• Accurate metrics

Through this type of event, it is easier to evaluate attendance and obtain more accurate data regarding the opinions and sensations of the public.

From TwoReality we continue to create the best content and applications for different devices. Tell us about your project.