Digital Transformation in 2020

According to this year’s 2020 survey on digital transformation, 4,300 companies worldwide have had to accelerate the incorporation of technology into their business processes. Many companies were forced to allocate more of their budget to develop and incorporate technology processes into their daily lives to stay in business and close the competitive gap. The obligation to stay at home has been the golden opportunity for those companies that already had processes implemented in the productive, administrative or commercial area in electronic media.

Those that had physical stores and manual or antiquated processes,

have had to initiate the change to digital mechanisms in less than six months, thanks to customers turning to the web to satisfy needs of all kinds. Today it is possible to buy everything from food and beverages to entertainment to vehicles in many cities around the world, which was unthinkable until recently because of the limited banking penetration of its citizens. Until before the pandemic, many managers preferred to see their team sitting in the office to “know” if they were working, even if they appeared to be doing so, and the better-than-expected results six months later proved that they are more effective at home. It has been a challenge for employees to juggle home life with children’s distance learning and work assignments because they don’t all happen in continuous stretches, but rather are interspersed throughout the day. However, for both managers and employees it has been a reality that it is possible to telecommute and deliver above-average results, without neglecting family duties.

80% of companies have accelerated or started their Digital Transformation process.

With the transition to the digital world, security gaps have opened up, so the first priority has been to strengthen protection systems; the second priority is to provide employees with tools that are in line with their work from home. The third and fourth are to implement telediagnostic tools and supply chains appropriate to their market and product, such as those developed for tablets and virtual and augmented reality helmets with Industry 4.0 tools. Fifth, all these developments must improve the right User Experience (UX) and Employee Experience (UE), so that speed of entry, product quality, logistics efficiency and information query are improved. When Augmented Reality and Virtual Reality technologies are applied, it is possible to increase the rate of knowledge adherence, reduce accidents and fatalities in hazardous environments, and reduce travel and machine downtime costs.

What are the enablers of Digital Transformation due to the pandemic?

In transformation processes, the priority is to have leaders who promote the use of digital tools and allocate budgets to it, to create digital culture throughout the company. Then it is required to have an efficient remote workforce, which adopts the agile methodologies of “get it wrong early and solve it fast” instead of developing long projects with uncertain results. Finally, you need to have the right skills and for that you need to have the right training and collaboration tools. For this, there are collaborative tools such as meetings in virtual worlds where you can share from a corporate presentation to virtual prototypes in which the whole team can take action.

How will the transformation process be carried out today?

First invest in developing digital skills to grow human talent, then establish mechanisms to share information across all areas. This is followed by the integration of digital objectives and finally, playful vehicles must be developed to teach through “gamification”, as is done in training with virtual reality glasses.

Now companies have understood that working at home and telecommuting are possible.

Before the pandemic, about 26% of employees worked remotely and today more than 52% telecommute and work at home. This involves providing staff with immersive and collaborative digital tools to promote concentration, knowledge sharing and integration of people and areas for the development of projects. One of these tools is TwoReality’s Virtual Involve, which was designed for this business objective of integration, concentration, collaboration and ubiquity.

New digital sales channels are opening up

77% of companies had to open new digital sales channels to reach their target audience that previously bought in physical stores; here it is possible to simulate the object to be purchased in the environment in which it will be used, through a simulation of Augmented Reality. For them, 360º e-commerce sites have been designed, immersive and even with the participation of an advisor from inside the tool, which allows a “visit” to the store, as it would happen in real life; with access to three-dimensional views of the products and detailed information that does not even exist in physical stores.

TwoReality supports Transformation processes.

At TwoReality we have known and implemented these tools for more than 10 years, in all sectors of the economy, with high returns on investment, reducing training travel expenses, expanding borders without leaving home and facilitating the commercial sector to reach its target audience in a better way than before.

From TwoReality we continue to create the best content and applications for different devices. Tell us about your project.