Digital transformation in the new normal
Digital transformation: work, education and shopping from home became the new way.
Although the industrialized countries to a greater or lesser extent already had digital tools to manage their businesses and even the digital tools for training, sales and operation were slowly transforming.
There is still a significant gap that prevents customers from “coming virtually” to their suppliers and it has been made evident by the circumstances that have accompanied us during this year 2020.
Many businesses had to close, others are enduring the days reducing their operations to the minimum or have changed their products to those related to the pandemic of the Coronavirus to be able to survive.
It's no different with large companies that had to rethink, lower their forecasts and expectations, and even lay off a good portion of their employees in order to adjust to the sales pace imposed by lockdown.
It is then the moment to evaluate, test and implement new technologies that we had in lower priority waiting for them to be stable or for another company to evaluate them to take risks.
The amount of investment has always been an important factor and given the circumstances of international trade, many suppliers have agreed to reassess their costs in order to maintain themselves, benefiting all their consumers.
Among these “new” technologies we have Virtual, Augmented and Mixed Reality, applied to entertainment to attract customers, such as those developed by TwoReality for pharmaceutical companies or those applied to training to expand the scope and reduce costs or to optimize industrial processes.
According to the poll de Digital transformation of the Institute for the Future, while 27% of the participants said they had implemented digital technology, 92% said they were willing to use it.
Another plus point is that 93% are struggling to become a successful business by 2030 and 57% are struggling to keep up.
Now, for a process of digital transformation successful, it is important to take into account some points, such as the business strategy, the desired geographic coverage, the potential clients to discover and the savings or profit that you will achieve with the investment.
The implementation of technology should always be analyzed according to the commercial return, such as reducing costs and expenses, increasing efficiency or if it will be able to support the commercial plan in its execution process.
It is important to analyze the potential value based on a comparison with the current situation, either against the figures of manual processes or against existing applications.
For this, it is key to take the current metrics and apply them against the cost, the implementation time, the time it will take to integrate, the previous costs of that same task executed and the contribution to the commercial work.
Having evaluated the above, the technology requires an implementation plan, a change management plan and a materialization plan in the commercial figures;
When these three complement each other, the digital transformation it is very successful.
Bear in mind that technology advances every three months and what we discarded last year will surely have evolved to the point where we need today; It never hurts to validate other companies that have implemented it to find out their experience.
There are many successful examples based on Virtual Reality, such as the training systems developed by TwoReality for banks, industry 4.0, construction and machinery.
With these immersive systems, the adherence of knowledge grows from 15% in classrooms to 40% thanks to the concentration that is achieved with virtual reality glasses or with interactive augmented reality systems.
It is also possible to integrate augmented reality systems into the manufacturing processes, developing applications that run on glasses or helmets in which the component collection and assembly process is loaded.
Another application in the 4.0 industry It is in the simulation of prototypes, reducing development time thanks to the projection in the form of holograms that can be shared by the team in evaluation and improvement sessions.
Those who want to take their offices, warehouses and stores into the hands of the client, can integrate 360º videos and their web applications in augmented reality formats so that the client can simulate the product in the desired place, without leaving it.
For 11 years in TwoReality We have worked hand in hand with the financial and insurance sector to facilitate clients' access to their investment products, furniture and real estate on their cell phone screens and tablets.
From entertainment to machine component overhaul, through manufacturing, training and virtual tours;
We have developed countless tools that support increased sales and reduced costs thanks to this new technology.
From TwoReality We continue to create the best content and applications for different devices. Tell us about your project.