Examples of public-facing businesses with virtual experiences

Today, virtually all businesses that encompass the different groups of existing sectors employ virtual experiences to a greater or lesser extent.

Improving the user experience and reinforcing the image of a brand are the main objectives of any business..

For this reason, everything that involves the virtual world is always the best alternative to boost the company’s image.

Although Virtual Reality and Augmented Reality have been part of our daily lives for several years, it was not until two years ago that they began to gain real strength in society.

It is true that, as we all know, the pandemic was a turning point in the reinvention of business.

Confinement brought real economic losses for all companies worldwide, but it was not an impediment to the development of new business strategies..

Many saw this critical situation as an opportunity to make a 180-degree turnaround in their company.

If you want to know which sectors have been the ones that have bet the most on this new technology using virtual experiences, pay attention because we will talk about some of them below.

Cultural Sector

Perhaps this sector has been one of the pioneers in the use of virtual experiences for users..

The closing of museums during the pandemic or the lack of events such as concerts or soccer games did not bode well for culture.

That is why, virtual tours, 360 videos and 360 streaming have started to become the best allies of this sector..

What started out as a lifeline to maintain these businesses has become a reality today.

In the case of museums, they found the opportunity in virtual experiences to expand their revenue sources..

As the virtual world does not require time or space, many museums give their visitors the opportunity to take virtual tours, in which the experience is similar and even better than the one they would have physically.

The queues to buy tickets disappear and so do the time and capacity limits.

In addition, the fact of having access to a visit to the exhibition of your choice from anywhere in the world is another positive point that adds to the virtual experience.

In the case of concerts or soccer matches, for example, having the possibility of enjoying the event from any perspective and from the comfort of your home has only increased audience satisfaction and multiplied a source of income, which in the past was only achieved through the physical attendance of the audience.

In addition, costs are reduced on the part of the companies in charge and their assistants.

The capacity is enlarged, since people have the possibility of not coming physically to the venue and do not have to spend time and money on travel.

Fashion, decoration and architecture

The fact of being able to visit a store virtually, to access the same exhibition catalog as the one we would find physically in its facilities and to have a more accurate description of the articles and products, only enhances the customer experience..

In addition, being able to simulate how the decoration of your home would look like and see in real time how a piece of furniture or an appliance would look in the space you want to cover in your home, would not be possible without virtual experiences.

Likewise, having an instruction manual that describes you, step by step, in a virtual way how a renovation would be or how you should assemble a piece of furniture, we could not visualize it without virtual or augmented reality.

For this reason, clothing stores, decoration stores or architecture studios have added this new type of virtual experience to their business..

Education sector

Strengthening and improving education is the main objective of the education sector.

Until recently, books were the main source of knowledge, but what if we go one step further?

The use of virtual reality provides the user with improved learning capabilities..

The fact of being able to attend, for example, a surgical intervention, if we are referring to a medical student, is always better than imagining being there.

With virtual experiences it is possible to simulate spaces, accompanied by explanatory videos and interactive points with which the level of understanding can be multiplied compared to traditional teaching methods.

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