Guide to the use of technology in companies: the best uses for virtual reality

Despite not yet meeting mass use, the interest in virtual reality or VR is present in consumers. There are Oculus Rift models that are ranking among the top sellers in online marketplaces.

The more this technology grows, the more that appetite grows on the part of users to learn new and interesting ways to use it. That adds additional pressure on companies like event organizers and experimental marketers to start thinking creatively and find new possibilities.

If you need inspiration, here are some ways in which these new technological avenues have been used:

Virtual spaces

This experience would use VR in an event as a system for guide users through a 360-degree tour around the site. This would be a great way to say goodbye to photos and videos to show potential event participants around. Now you will be closer to visualizing what the meeting you are about to attend will actually look like.

Brain surgery simulator

Surgeons have access to virtual reality technology that allows them to practice their complex techniques before performing major operations. Simulators allow doctors to use tools similar to those they would be using in real-life situations, so they may feel more prepared and more confident when that big day comes.

Product testing

This is a great opportunity for food companies, because there are already sensory experiences that allow users to get to know the texture of food, accompanied by machines to recreate the aromas and certain sounds. This way they will explore the different flavors and ingredients, but always wanting to try more. It is one of the most entertaining and complete examples of the incorporation of the senses.

Reaching larger audiences

Many car brands have moved to VR technology to create test drives that anyone could try without needing to be in the driver’s seat in the car. That way more people can go through this experience where they are shown the driver’s perspective through exceptional routes, which would be what really adds value to this test.

Attracting the right audience

For example, the famous clothing and accessories chain JC Penney made a campaign to increase its sales during the winter. They wanted to attract more families, so they created a VR experience that would transport users to the North Pole to meet Santa Claus, make cuddles with reindeer and enjoy the snow. This resulted in tents full of visitors and excited children with their parents.

Bringing back the old school

Film companies can take advantage of virtual reality to create feature-length films based on programs or cartoons from past generations. An interesting way could be to create a virtual place where they can find objects related to these old series with which they can interact and awaken the nostalgia of their childhood. You can also take it further by offering movies with a room where they have objects around them to feel comfortable. A lot can be done with film and VR.

Innovate and improve

In general, with virtual reality you can simply offer a series of very interesting experiences to live different moments, either in a nostalgic or futuristic way. A person could be made to sit in a specific location and with the development of this technology, the details will be refined. Soon this trend will mean that people will be able to feel like they are in New York or Hawaii while in the comfort of their own home. Companies must reinvent themselves to take advantage of this medium.

Reproductions of crime scenes

This one is particularly interesting. If they say a picture is worth a thousand words, I guess virtual reality is worth millions. For criminal investigations, a crime scene can be recreated virtually and allow lawyers to study it for evidence. This is just being experimented with, but there is a lot of interest in the project to make it a viable way to initiate prosecutions and better understand crimes.