How augmented reality will change Apple

Tim Cook opens Apple’s doors to augmented reality


Tim Cook, CEO of Apple, has hinted in multiple statements that the company’s future lies in augmented reality. The recent rumors, coupled with the success of ARKit, are indications that Apple is committed to the development of augmented reality. In addition, Cook has always shown himself to be an enthusiast of this technology. In recent statements, the executive has hinted that work is underway to develop an environment of augmented reality devices that, in all likelihood, will go beyond the iPhone and iPad. However, Cook has not given any clues as to what the upcoming gadgets might look like. It seems that, at last, the marriage between Apple and augmented reality is getting closer and closer. This is one of the few technological sectors that resist the company with the bitten apple. In fact, the first contact did not take place until 2017, with the inclusion of ARKit in the iOS 11 system. This software allows you to build environments for the realization of augmented reality applications for iPhone and iPad. Essentially, this software turns Apple devices into an augmented reality lens. The growing interest of the Cupertino-based company in the development of AR applications is surely due to the success of ARKit.

 

 

The software has been very well received by augmented reality companies and agencies. Proof of this is that, in just over a year, the program has gone from version 1.0 to 1.5. In recent statements, Cook has acknowledged that he “couldn’t be happier” with the way the community has received ARKit. Large multinationals such as Ikea have already employed ARKit to develop augmented reality applications. The Swedish furniture and decoration company launched its acclaimed ‘Ikea Place’. This system allows the user to see, through augmented reality, how one of its products would look in a real physical environment, such as the living room, the office, the garden… And all from the screen of the iPhone or iPad.

Tim Cook: “Augmented reality is the future of the iPhone”.

 

Far from wanting to curb all the speculation linking Apple to AR, it is Tim Cook himself who is responsible for fueling all the rumors. Apple’s chief executive has long been publicly enthusiastic about augmented reality. In his own words, “augmented reality is the future of the iPhone. I think someday we’ll wonder how we ever lived without it. The iPhone is the best phone to enjoy augmented reality. And the number of AR experiences will grow exponentially.” There is a total lack of knowledge about what kind of gadget they will bring to market. The simplest thing to think about is some kind of augmented reality glasses. However, there are already a number of similar devices on the market. Moreover, on everyone’s retina is the Google Glasses flop. Considering the innovative and disruptive mentality that has characterized Apple’s launches, it seems unlikely that this is the idea they have in mind. Everything points to the fact that, for now, they will continue to base their AR products on applications for their two main devices. If there is one thing Apple has been known for, it is for not conforming and trying to have an impact on multiple aspects of our daily lives. What started as a personal computer brand, ended up revolutionizing the world of music and telephony. Seeing that there is already a previous interest by Apple’s CEO himself in augmented reality, it would seem surprising that in the coming years we will not see a new augmented reality gadget with a bitten apple stamped on it.

 

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