realidad virtual empresas espana

How can Virtual Reality benefit companies in Spain?

Below, we take a look at how new technologies such as virtual and augmented reality may impact your business in the near future.

Immersive technology is a general term to describe augmented reality (AR) and virtual reality (VR).

After years of development and improvements in the field of these new technologies,

Both have finally become something to be taken into account and that can bring great advantages in different industries and sectors.

The development of virtual and augmented reality in Spain has existed for a long time, but its success in promoting business development of various kinds is recent.

Beyond the film and video game industry, virtual reality is already implementing its advantages in various industrial sectors such as healthcare, travel, business, e-commerce, training, etc.

In fact, the use of virtual reality in Spain has spread and has meant for the companies that use it a closer way of relating to their customers,

as they allow meetings to be held normally, or experiences to be transferred to the virtual world,

that can communicate as well or even better the brand image you want to give.

The impact of Virtual Reality on companies

It is true that, even today, you may still relate the concept of virtual reality or augmented reality to entertainment and video games,

to helmets and headphones with futuristic aesthetics, but the truth is, you should know that these two concepts mean much more.

In Spain, as in the rest of the world, virtual reality for companies has acquired great real business value,

with increasingly convenient and innovative techniques for incorporating this technology into day-to-day business processes,

making many of the business world’s operations more productive and efficient.

Consequently, you can be more than sure of the great impact that technologies such as virtual reality or augmented reality are having and will have on all economic and social sectors.

In fact, what a year ago was a reality with a future projection, today has become a latent need for the vast majority of companies and professionals in the world.

How can virtual reality help your company?

How are technologies such as virtual reality and augmented reality helping and will help different economic and social sectors in Spain?

In a society that must reduce contact and movement of people, virtual reality and augmented reality can help you a lot.

Read on carefully if you want to know how these technologies will impact the world of today and tomorrow.

1.- Virtual Reality to reduce costs.

With the development of virtual reality we can see, for example, a house that has not yet been built.

The client will be able to walk through the apartment he is going to buy, see the qualities that will be used in the construction, what the rooms are like,

the bathroom and the kitchen and get an idea much closer to reality than currently through the photos on the web.

These aspects will allow you to sell products that have not yet been built or manufactured, which represents significant savings for companies.

But not only that, the reduction of the need to make business trips, its application to enhance the experience of a meeting,

and the new possibility of obtaining much greater efficiency in working with distributed teams in large companies will revolutionize the business world.

2.- Companies will be able to offer a closer treatment to their customers.

Your company will be able to create a virtual reality experience that allows your customers to interact and experience.

This facilitates the purchasing process because you are buying something that has been tried and tested, even if it is virtual.

On the other hand, the development of virtual reality has the advantage of stimulating the emotional component that every brand seeks to generate, and it does so with much more strength,

so that the customer experiences the emotions that create a much closer experience to a product.

Virtual Reality allows companies to count on speed as a competitive advantage.

The fact that a buyer can test a product through virtual reality and see how it works quickly and easily,

accelerates sales processes and generates a competitive advantage for companies using virtual reality.

These technologies have completely revolutionized the e-commerce sector.

E-commerce can be greatly aided by the use of virtual reality, as it allows visiting a store and viewing products for customers, so those who prefer to go to stores will have fewer excuses to shop online.

In the world of e-commerce, this has proven to be a key aspect to improve the conversion and profitability of product cards.

5.- It has allowed the development of virtual tours.

A visit to any place through virtual reality is a way to get to know a virtual space with a click of the mouse.

It is necessary to be aware of the great advantages offered by virtual tours.

  • Improve your visibility on the Internet
  • Improve your positioning in Google
  • To make your business stand out from the competition
  • Improve your image and convey professionalism
  • Improved user experience
  • Your business is open 24 hours a day / 7 days a week.
  • You convey confidence to potential customers

6- It will help revolutionize the Human Resources sector.

With the new Virtual Reality applications, interviewing candidates who have applied for a job will be much easier for the human resources department.

Imagine being able to interview candidates from different locations face-to-face in a virtual conference room, where you can also see the candidate’s answers and body language.

Large companies may even have remote offices for candidates to use the infrastructure and participate in the interview or discussions.

The future of the Spanish company and VR

Without a doubt, virtual reality, like augmented reality, and 360º video technology, are expected to be the next big thing,

will be important technologies in the near future. According to the report Global Augmented Reality and Virtual Reality (AR and VR) Market (2020),

global spending on augmented reality and virtual reality (AR/VR) is forecast to be $18.8 billion by 2020, representing an increase of 78.5%.

For its part, global spending on AR / VR products and services will maintain this strong growth through 2023,

recording a compound annual growth rate of 77%.

This market is expected to grow at a remarkably high rate in the coming years.

Last year, the market for these new technologies grew steadily and with the increasing adoption of strategies by key players,

is expected to continue its practically unstoppable projection for the time being.

As we have seen, all commercial and institutional sectors can find benefits in adapting to the use of virtual reality,

or by including new technologies such as augmented reality in their processes.

The hospitality industry can pass on the photo and description of its product to show it steaming in front of the customer.

Healthcare can benefit, as can the training sector, by being able to apply virtual reality to countless cost-saving processes,

and will bring training opportunities to many more people.

In short, the current context calls for action on the part of these key players,

for the business sector to start using virtual reality and take advantage of the benefits it brings.

And we know what we’re talking about, since TwoReality has been helping companies create virtual reality actions since 2010,

with a portfolio of renowned virtual reality experiences thanks to a team at the forefront of high quality content production.

We have produced applications for virtual glasses, mobile devices and augmented reality for companies and events;

developing digital content adapted to any device.

And you, have you thought about implementing virtual reality or augmented reality in any of the processes of your company, business or activity?

From TwoReality we continue to create the best content and applications for different devices. Tell us about your project.