In which fields and sectors is virtual reality most used?

We tell you how Virtual Reality can be applied in different sectors.

As well as other IT or technology media, Virtual Reality (Augmented and Mixed) are transversal to companies and sectors;

there is no sector that cannot benefit from the application of these tools.

Both virtual reality hardware and software are easily accessible products, within the reach of all companies willing to dedicate part of their budget to the development of these simulators.

Generally all products, services and tools are designed for blocks of consumers, tailored to their spending target, with basic, medium and complex solutions.

Today, many companies are taking advantage of this technology for applications ranging from machine management to immersive promotional videos of their products to engaging training tools.

Virtual Reality in Industry 4.0

Companies such as hydroelectric plants, industrial manufacturers of different products, construction companies and food processors use extended reality tools to maintain their equipment.

Just by opening the camera and pointing it at the machine, the entire process of care, repair and maintenance of the machine is displayed, step by step, reducing the probability of error, damage due to mishandling and waiting time to resume operation.

If this machine has IOT (Internet-of-Things) sensors, it is also possible to adjust its operation from the mobile device through the bluetooth connection, without even touching the controls on it.

Virtual Reality in Human Talent

Almost any training program can be brought to virtual reality.

The scenes are recreated in the same space where the trainee will work, with the same sounds and hand movements, even recreating the same machines.

These virtual reality training processes save money on facility rentals, facilitators’ fees, expenses for setting, food, and travel;

including the cost of machine downtime, overtime and reduction of work-related accidents.

Virtual Reality in Marketing

When we have large databases with information about our business, for example, in BigData, we can create virtual reality displays, in which the person uses remote controls to dig into and separate blocks of information.

Virtual Reality in Advertising

This is perhaps the best known use.

Multiple campaigns have been complemented with virtual and augmented reality to generate an unparalleled impact on the consumer.

Seeing objects that do not exist in real space appear in three dimensions, through the camera of a cell phone, generates a sense of innovation and futurism for the brand.

Virtual Reality in Real State

Thanks to virtual reality applied to Real State we can take the buyer to live the space as it is seen in real life, with virtual reality glasses including Google CardBoards.

This happens because the photographs are taken with special cameras that capture the depth.

In this way it is possible to visit museums, properties for sale, tours of historical sites and recreate situations of the past with the characters of the time.

Virtual Reality in product sales

Retail stores can use augmented reality to bring their customers closer to the product they want by displaying it within your e-commerce so that the viewer “installs” the product in the place where it will be used.

This boosts sales, increases customer satisfaction with the product and allows you to select the exact size and color without even going to the store.

This reduces errors, misdeliveries, returns and logistics costs, and therefore customers associate the brand with innovation and quality.

Virtual Reality in events and meetings

Metaverses are starting to take over work and personal life as meeting places for meetings, team dynamics, parties and celebrations.

Because of the pandemic it was necessary to stay home, work at home and watch the family through a screen and we discovered that some things can be done remotely, saving time and avoiding unnecessary travel.

Gradually, virtual meeting places have appeared where we can have the corporate image of our company, see our colleagues and develop a work experience very close to reality.

Virtual Reality in entertainment

It is undoubtedly the best known chapter of the extended reality because it allows us to change the world and enter a parallel environment where we can make friends, share experiences, learn, teach and have a break from the daily routine.

In these virtual worlds we can learn skills, remove phobias, connect with friends, visit real or imagined places.

It’s more than just playing video games.

Virtual Reality in Healthcare

Thanks to virtual reality we can develop physiotherapy procedures that can be repeated on a patient-by-patient basis, when the therapist is not required to be at the patient’s side.

We can also have content that helps the patient deal with phobias, such as public speaking, heights, certain animals and countless additional topics.

In another area, we can develop content that shows how a heart or the circulatory system works in a hologram and interact with it for learning purposes in medical schools.

These are just some of the fields in which TwoReality has worked over 12 years, more than 70 companies and several continents.

We have developed experiences for companies of all sizes and industries, combining skills and learning to deliver increasingly surprising content.