Mixed Reality in Marketing: Strategies to Sell More

With the passage of time, new technologies have consolidated as a feasible means for the promotion of companies. Mixed reality marketing is one of these strategies that companies are following to grow faster, giving prestige to their firm, or attracting more customers. Virtual and augmented reality are very popular terms nowadays and will inevitably attract the public’s attention. Now, what is mixed reality and how can it help a business grow and become known? We answer all these questions here, just keep reading.

What is mixed reality?

Mixed reality is so named because it combines the two existing technologies: Virtual Reality and Augmented Reality. To understand it better, it is important to know what each of these are and what their differences are. Augmented reality, for example, is a technology that combines real elements with virtual or graphic elements, which are superimposed on the user’s field of vision. Virtual reality, on the other hand, immerses the viewer in a totally digital world, i.e. an alternative reality designed on a computer. In both cases, it is possible to access through VR and AR glasses. So, mixed reality in marketing is a technique that employs elements of both technologies. This means that it can generate overlapping digital objects, but it can also generate an immersive effect and a much more interactive experience. This is achieved in part by scanning the user’s vicinity in the real world. In this way, a 3D map of the environment is generated and enabled by the device, which in turn places visual elements in specific locations.

Mixed reality applied to marketing

When making a purchase, it is logical for buyers to seek all the information they can. Depending on the amount of data about the product they manage to collect, they will be more or less convinced to buy it. Understanding that the more information they have at their fingertips about the capabilities of the product or service, the more likely it is that the purchase will be made. In short, they will have more clarity in their decision. Typically, images and videos are used to show what an item can do or what can be achieved with a service. Butwhat if they can try it even before they buy it, and without actually holding it in their hands? This is a possibility offered by mixed reality in marketing. In addition, this technology serves as a point of differentiation, allowing businesses to stand out from other companies. A very important aspect, since the trust and loyalty of customers is indispensable for the growth of a company, and this technology helps to achieve it. In addition, it is an innovative and efficient way to collect information or opinions from prospects or future buyers.

Which sectors are using mixed reality and have achieved growth?

Some sectors have already started to use mixed reality as a marketing strategy. For example, businesses selling furniture, real estate, vehicles, health care centers and, mainly, video games. In the case of the sale of decorative objects, users can download an application that allows them to see how an item would look using their phone’s camera. That is, the device’s camera would make a quick reading of the space, generating a 3D version of it. The user can also decorate the environment with products from the store’s catalog and see the result. Meanwhile, in more complex sectors, such as medicine, surgeons can take advantage of this technology to show a procedure to their patients. Thus, they can help themselves during an operation by using mixed reality to guide them with graphical elements. In the area of video games, exposure to virtual worlds has captivated a large part of the public. Therefore, small developers have turned their efforts to generate titles that are developed in VR or AR, using mixed reality in marketing as a promotional strategy.

Advantages of the application of mixed reality in marketing

Hybrid reality can generate a number of advantages if applied within the marketing strategy, some of these are:

• Loyalty of buyers, who are attracted to new technologies.

• It allows users to interact with products and gain greater clarity of their capabilities.

• Reduces the abandonment rate of online websites.

• Generates an organic growth of online spaces, such as social networkssuch as social networks or online stores.

• Generates a higher rate of sales and subscriptions.

The most fascinating thing about mixed reality marketing is that it can be simple to implement. In addition, the benefits it generates compared to what is invested are much higher.

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