Oculus rental is something that has been generating a lot of new customer acquisition lately. From our point of view we could say with a haughty tone “it’s normal, we already knew that the market would accept this value proposition.” But far from navel-gazing or thinking we are gurus, of which there are already many, the truth is that it is our own clients who, in briefing meetings, open Pandora’s box with great reflections. So, with your permission, we are going to expose some of them:
Renting Oculus vs. giving away a 2Gb USB pen?
Giving away this type of promotional gadget is worthy of an old-school marketing department. For years it has been as easy to find it in the welcome packs of many companies as it has been to lose it at the bottom of a drawer or laptop case. Gentlemen, the cloud has given a review to this type of corporate gift and if one still thinks of its great usefulness, perhaps it would be good to analyze it from a brand image point of view. “Dropbox offers a ton of free GB with multi-device connection but we’re going to kill it with this pen drive.” Better keep your idea in the pen and the pen there, in that drawer.
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