• 3M Virtual Reality Experience

    Drive the Future of Mobility

Your most visionary user experience, driven by 3M

Category: 360° 3D Video

Virtual Tour Customer: 3M

Location: Germany

Year: 2019

Experience: Interactive Virtual Reality Application, 3D 360° Animation Hardware: Samsung Gear, Oculus Rift, HTC Vive, Oculus GO with virtual reality simulator

We have developed a virtual reality experience that allows you to witness first-hand how the different 3M products work depending on the type of light, reflection or type of glasses we are using, showing the contents in augmented reality superimposed on the windscreen. This virtual experience is a fusion of a real 360° recording, 2D animations and 3D modeling.

The whole exterior was recorded in Tenerife with a 360° camera, and the inside of the car was recreated in high poly 3D modeling with animations created in After Effects and 3ds Max.

All the car’s movements are synchronized with a virtual reality simulator that we have built from scratch, in order to have a unique and unforgettable experience. This virtual reality experience emphasizes the differences between driving with and without 3M products.

In this way, the added values that these 3M products can offer their customers for a safe driving style and for the latest generation cars are clearly visible.

Virtual Experience Development

  • 360° VIDEO RECORDING

  • 3D CAR INTERIOR MODELING

  • POST-PRODUCTION USING 2D ELEMENTS, EFFECTS AND FILTERS

  • DESIGN AND BUILDING OF A VIRTUAL REALITY SIMULATOR

  • SYNCHRONIZATION OF SIMULATOR MOVEMENTS WITH THE VIRTUAL EXPERIENCE

simulador de conducción realidad virtual
simulador de conducción realidad virtual

If you are interested in the development of applications for virtual or augmented reality headsets, do not hesitate to contact us.