Storytelling and 360° Videos: How to captivate your audience with immersive experiences

Making the user feel, captivating, entertaining and giving them the ability to be part of a story is not only rewarding for the user, but also for the company that has managed to generate these feelings.

In previous posts, we have talked about the importance of virtual reality and 360 videos in the virtual reality and 360 videos in marketing and advertising strategies.

This importance has its origin and, of course, the fame and popularity they have gained in recent times hides its reasons.

In an almost digitized society, in which time has become an indispensable commodity and the “here and now”, in an imposition highly valued by the customer, business trends have been forced to reinvent themselves to meet the needs of an increasingly demanding public, which is increasingly demanding. seeks to leave the traditional aside, to immerse itself in new experiences.

Therefore, the best way to reach the interests of the audience, 360 videos and the tools that make up virtual reality, are the keys to amaze and meet the needs of a changing society, in which the present becomes history if technological innovations do not provoke a state of continuous transformation.

If you want to know how you can captivate an audience that is constantly searching for new experiences, you are just a few lines away from finding out.

Storytelling and 360º Videos: A new way to reach new experiences

As we have pointed out in previous paragraphs, one of the fundamental keys to capture the user’s interest is to make him/her participate in a story. to make him or her a participant in a story.

For this, it will be necessary that the person involved can experience a feeling of total immersion in the environment to which we want to bring him/her closer, in which sounds and interaction with the space are indispensable requirements.

For this reason, 360 videos are the best tool to achieve these objectives.

The fact that the user can observe everything that surrounds the environment in which he/she wants to enter, only adds points.

And if, in addition, you can listen, feel and interact with what is around you, the experience will be even more rewarding.

In order for us to better understand the uses and utilities of a 360 video, let’s take a look at an example.

Let’s imagine that we own a jewelry store.

We have a physical store where we display each and every one of the products we have for sale and, in addition, we offer online shopping through our website.

Customers who do not want to physically visit the store, either due to lack of time, because the location is too far away or because they simply prefer to shop online, should focus their attention on the website.

By means of images or vague descriptions of an item, it is very difficult for the user to decide to spend his money.

On the other hand, if we offer you the possibility to enjoy the facilities of our store, by means of a 360 video, and, in addition, you can have additional personalized assistance, the situation changes.

Without the need for virtual reality glasses (although the experience becomes more immersive with the use of them), a company can upload a 360-degree video on its website showing the entire infrastructure that surrounds its business, displaying what the customer would find in front, above, below and behind, inside its facilities.

In addition, you can offer your customer the freedom to move freely around the facility online and view a product from all angles.

And, if we add to this a personalized attention in which one of our employees can accompany you, in real time, by means of a video call, throughout the tour that is part of our facilities, it does nothing more than offer the user a unique and immersive experience.

These are just some of the advantages that 360 videos can offer, but there are undoubtedly many more that make them the perfect ally in the marketing and advertising strategies of a company.

Technology has arrived to revolutionize the world and to offer new forms of marketing that, until just a few years ago, seemed impossible.

From TwoReality we continue to create the best content and applications for different devices. Tell us about your project.