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The Virtual Showroom: The new revolution in commerce

What is a Virtual Showroom and how can it help you offer an amazing experience to your customers?

  • Over the past five years, e-commerce has become one of the fastest growing industries in the world, and shows no signs of slowing down.
  • In 2014, according to market research portal emarketer the e-commerce market was earning around $1.3 trillion.
  • Fast forward to today, e-commerce has multiplied its sales and has become the only trillion-dollar industry growing at a double-digit rate every year.
  • Discover how the Virtual ShowRoom will be the next revolution that helps small businesses sell more.

Despite this growth, there are still many businesses, stores,

stores and entrepreneurs who are unaware of the advantages and benefits of a virtual showroom.
virtual showroom
or an e-commerce can offer them.

It is true that the traditional showroom has proven to be a tried and true solution.

It has been for years for companies showcasing their products to potential customers.

And while e-commerce is the next phase in shopping patterns,

there is a significant audience of consumers who still prefer to shop in person.

Hands-on experience with certain products makes a big difference to some consumers.

Most consumers would not purchase vehicles,

furniture or works of art without experiencing the product first.

Although 2020 online stores have become incredibly sophisticated and convenient,

have yet to solve the challenge of accurately representing scale.

Online retailers can share their product specifications,

but measurement errors cause purchases to be returned as too small, too large or simply not what was expected.

In addition, nothing beats the in-person experience of the product.

On the other hand, having a physical location means that both the retailer and the consumer are geographically constrained.

While you can offer an incredible display experience in your store,

if e-commerce is designed on the basis of asking customers to come to the physical store,

you’re getting halfway there.

Fortunately, there is an alternative.

It is the next trend in technological innovation for e-commerce.

Find out everything you need to know about Virtual Showrooms.

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Virtual Showrooms

Virtual showrooms have become the solution that combines the convenience of e-commerce without compromising the customer’s in-depth interaction with your products.

Mixing virtual reality, augmented reality or 360 Video with your showroom experience is tremendously appealing to your audience.

In addition, it allows them to personally engage with your products at a level, sometimes even greater than being in person at the physical store.

The process of creating a virtual showroom is simple and straightforward.

These are the 4 essential keys that you must follow for an extraordinary virtual exhibition experience.

Introduction of Hotspots

The hotspot function in a virtual showroom allows you to enhance

your VR showroom by providing additional information or directing your viewers to the next scene.

There are different types of hotspots that would be perfect to incorporate into your virtual showroom, and help the user or customer find what they want.

Normally, we distinguish 3 types of hotspots:

1. Text hotspots

This versatile hotspot allows you to share extra information about a specific product in your showroom.

You can use text hotspots to give a brief description of a product’s specifications,

as well as any additional information that may be useful to the customer.

2. Image hotspots

Adding an image to your scene helps the customer understand more and better absolutely everything about your product in a visual way.

This is a great feature if your product has any variation in color, material or shape.

Although you could use a text hotspot for an in-depth description of the variants,

letting your customers see the difference can help them in their decision making process.

3. Navigation hotspots

Navigation points don’t just make your virtual showroom interactive,

but this point allows your customers to explore your entire showroom from different angles.

Make the most of this hotspot by including them in the different sections of your showroom.

This allows your customers to quickly find what they are looking for in the virtual showroom.

Navigation hotspots transport your customers from one point in your showroom to another.

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Make a floor plan available to users/customers

Once you have added all the necessary hotspots in your virtual showroom, it is time to add a floor plan.

Plan navigation allows you to create a navigation overlay in your project.

This helps your customers to better orient themselves in the showroom and navigate with ease.

This feature is particularly useful if you are dealing with a larger virtual showroom.

Navigation points allow customers to move quickly to the next scene, however,

it can be a bit of a hassle to go through several navigation points to get where you want to go.

This is where in-plant navigation comes in handy.

Benefits of the virtual showroom for the brand

We know that with any showroom – physical or virtual – your main objective is twofold:

help your customers decide on the right products with confidence,

and offer a great experience in your business.

Being able to execute these two objectives will help your customers learn more about your company, as well as why they should choose you moving forward.

It is important to remember that your company is not only a business, but also a brand.

Branding allows your customers to easily recognize your business and the experiences you offer,

giving you the opportunity to reinforce your company’s image.

The future of virtual showrooms

Virtual showrooms are a key way to bring some of the benefits of a physical showroom to your e-commerce marketing strategy.

Not only can you showcase your products in a new and interactive way,

but you can also share your virtual showroom with anyone in the world.

You can share it on social media platforms,

include it in your next email campaign or embed it on your website.

In this way, your company can now reach a wider audience by bringing your showroom into a digital environment.

It is also important to remember that the main purpose of a physical or virtual showroom is to share additional information that will help your customer in their buying journey.

Ultimately, to have a virtual showroom without including extra information is to miss a wonderful opportunity to use all the goodness that this new service utilizes.

The characteristics mentioned in this article,

are basic to create an unforgettable experience with your virtual showroom.

Here at Two Reality, we strive for excellence in performance and integrity when it comes to our product, and customer service.

To find out how you can use VR to increase your showroom sales,

visit our website or take a tour of our product.

From TwoReality we continue to create the best content and applications for different devices. Tell us about your project.

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