Unitar’s virtual immersive experience aims to contribute to improving road safety efforts.

UNITAR 360 virtual immersion experience.

Road safety improvements around the world require solutions that can be consistently implemented over the next decade.

UNITAR, the Ministry of Transportation of the Federal District of Brazil and AB InBev met in New York to present the “Toolkit of Management Practices for Safer Roads – Immersive Virtual Experience”.

Through the Virtual Reality experience, UNITAR and AB InBev offer participants an insight into the management methodology presented in the “Safer Roads Management Practice Toolkit” .

The toolkit helps to conduct road assessments and identify corrective actions to reduce traffic fatalities and injuries.

It uses examples of successful interventions applied in the Federal District of Brazil to guide users on how to improve road safety initiatives.

The event was presented by Mr. Nikhil Seth, Assistant Secretary-General of the United Nations and Executive Director of UNITAR.

Brasilia Safe Life is a collaborative and comprehensive program implemented by the Federal District Government in Brazil that has contributed to reducing the number of traffic fatalities between 2010 and 2020 by 54%, meeting the United Nations Road Safety target.

Brasilia Safe Life is an example of practical and tailored interventions that have yielded positive results in the Federal District of Brazil. Since the program’s inception, more than 540 lives have been saved.

The first video of the Immersive Virtual Experience shows the pilot project implemented in the Federal District of Brazil, with a total of 9 interventions carried out in five identified high-risk areas (“hot spots”) of the district.

This interactive example demonstrated that achieving road safety objectives is possible and requires efforts such as improving existing road infrastructure for the benefit of all road users, especially the most vulnerable.