Virtual Museum Experiences: These Are Their Advantages
Virtual Reality has been living with us, in our daily lives, for a few years now.
However, it was not until confinement that it began to take on real value, especially for museums.
More and more companies began to immerse themselves in virtual experiences to offer virtual tours or live guided tours to the public.
With its doors closed during the pandemic, virtual reality only offered advantages to museums.
Not only because users could continue to enjoy them, but also because they could do so from the comfort and security of their homes and from anywhere in the world.
Of course, it is indisputable that enjoying art inside a gallery or museum is much more appealing than doing so via computer or devices.
It’s like comparing it to physically going shopping in a store instead of online or enjoying time with family or friends at the coffee shop of a lifetime.
Unfortunately, these experiences cannot be simulated by virtual reality.
But whether for pandemic reasons or for many other difficulties that may arise, virtual experiences take on a special meaning.
So much so that some say that nothing that nothing is capable of surpassing the interaction provided by VR.so the question now arises:
What are the advantages of virtual experiences in museums?
Queues are non-existent
How many times have we been left with the desire to enter a museum because of queues or limited seating capacity?
These experiences, being virtual, are exempt from these types of problems.
In addition, on numerous occasions, there are works that we cannot enjoy because they are, for example, undergoing maintenance.
Problems that have an easy solution for museum audiences thanks to virtual tours.
No time limitations
By not depending on staff to open or close the museum, or to guide visitors, we can enjoy the exhibits at any time of the day.
Reason why, you will always have the doors open from Monday to Sunday, 365 days a year, 24 hours a day.. Maravilloso, ¿verdad?
No one will make your visit more difficult
There are some works and sculptures that attract millions and millions of people around the world for their historical and cultural value.
An example of this is the Mona Lisa. The queues to enjoy a slight superficial view of the painting or, even, to take a picture of it. selfie with her are endless.
With virtual experiences, you don’t have to fight to get the best views or to be right in front of the work you are so passionate about.
You will have the opportunity to meet the artist
Meeting Picasso is unlikely if not impossible, but is there anything better than having the opportunity to hear in the artist’s own words what one work or another means to him?
With the combination of audio clips and the 360-degree virtual experience, you will not only enjoy a virtual tour but also the story behind each painting or sculpture. In this way, understanding them will be much easier and more attractive.
Each and every one of these points make up the advantages that the public can benefit from, but what about museums?
New ways to make money
Online sale of special tickets for specific events
It is a new way of doing business. There are museums that have seen in virtual reality the best alidade to reinvent new forms of tourist visits.
Thanks to it, creating digital events is not a far-fetched idea and marketing them becomes an additional source of revenue.
Attracting virtual visitors
This is where membership comes into play. Improved conditions for virtual tourists are always an incentive for the public.
Access to private collections and archives, for example, are some of the activities that the museum will only be able to offer virtually.
Merchandising
When a museum focuses on online activities, it certainly has economic profitability, as we have seen in the previous points, but if we also add value with an online store, the figures multiply.
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