These two technologies are key to the sale of banking products, real estate and sales force training.
In a constantly evolving society such as ours, banks are at a particularly decisive moment for their future.
Both millennials and new generations clash with the traditional models in which, even today, many banking institutions operate.
For these people, going to the bank office to “do business” is as unnatural as going down to the video store to rent a movie or sending a Christmas card to their relatives.
To this circumstance must be added the irruption of certain banking entities,
made by and for today’s generations, which threaten to overthrow the hegemony of traditional banks.
In this context, financial institutions are making great efforts to modernize.
However, these are large companies, with many employees, customers and boards of directors,
and therefore can hardly ever advance at the speed at which today’s digital society is advancing.
Nevertheless, the efforts are there.
Many of these banks have fully functional mobile applications and are modernizing their branches.
However, if they want to keep pace with the pace at which society is moving,
betting on new technologies seems to be a basic necessity.
In this sense, virtual reality (VR) and augmented reality (AR) are two technologies that meet many of the needs of today’s society,
and that can help banking evolve in multiple ways.
What can virtual reality and augmented reality bring to banks?
The truth is that this question has multiple answers.
Both virtual reality and augmented reality are still growing.
Augmented reality is a very common element in our daily lives.
To access this technology, all you need is a smartphone that interacts with physical markers.
In the case of VR, although it is not yet adopted by 100% of people, it is becoming more and more common,
and more and more devices are appearing that adapt to the needs of different audiences.
In addition, both have proven to be very useful in multiple sectors.
Virtual reality, key to modernize the concept of ‘office’ and banking.
Thanks to virtual reality, bank branches can be recreated and customers can visit them whenever they want and from anywhere .
For many people, this puts an end to the tedious process of having to go to the office,
that is neither always open nor always close enough.
In addition, virtual reality-generated offices help reduce the costs associated with physical offices.
(rent of the premises, employees’ pay slips, invoices, etc.).
Offer financial products in an attractive and interactive way.
This type of virtual office also offers great commercial advantages.
Thanks to virtual reality, banks can explore new ways of selling their products that are more adapted to young audiences.
Virtual reality agencies are able to generate environments that adapt to users’ needs.
In this way, customers could, for example, customize the office according to their tastes and preferences.
Turning the virtual office into an interactive experience makes the customer feel more identified with the bank.
Augmented reality can be a very useful tool when it comes to generating attractive user experiences and improving brand image.
Bookmarks can be included in bank branches to provide customers with interactive content,
multimedia files, mini-games, and a long etcetera of possibilities.
Similarly, augmented reality markers can be placed on bank documents,
letters, or even on the credit card itself.
AR and VR to boost home sales and rentals.
Augmented reality can also be of great use to banks for the sale and rental of real estate.
Thanks to augmented reality, users can focus their phone’s camera on a street and see which homes are for rent,
photographs, appraisals, etc.
On the other hand, virtual reality allows potential tenants to “visit” a virtual recreation of the home,
to get a first impression of its characteristics (size, room layout, views of the city, etc.).
To train the best salespeople through virtual reality.
Virtual reality offers great advantages for the training of professionals.
In today’s banking industry, salespeople are playing an increasingly important role.
Training the best professionals is an indispensable element for banks to maximize their profits.
Thanks to virtual reality, salespeople can simulate a huge number of scenarios for their training.
Trainees can interact with virtual avatars, each with specific profiles, to try to succeed in selling different products (loans, mortgages, insurance, etc.).
In addition, these softwares allow storing statistics to be able to consult the worker’s evolution.
Virtual reality and augmented reality: a new banking is possible.
Both VR and AR offer great strategic advantages to financial institutions.
Moreover, these are two technologies that are constantly growing: they are becoming increasingly powerful, popular, cost-effective and easy to implement.
If large financial institutions want to keep their finger on the pulse of new digital banking applications, virtual reality and augmented reality appear to be key elements in achieving this goal.
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