How can Virtual Reality benefit companies in Spain?
Next, we analyze how new technologies such as virtual and augmented reality can impact your company in the near future.
Immersive technology is a general term to describe augmented reality (AR) and virtual reality (VR).
After years of development and improvements in the field of these new technologies,
both have finally become something to take into account and that can bring great advantages in different industries and sectors.
The development of virtual and augmented reality in Spain has been around for a long time, but its success in promoting business development of various kinds is recent.
Beyond the film and video game industry, virtual reality is already implementing its advantages in various industrial sectors such as health, travel, business, e-commerce, training, etc.
In fact, the use of virtual reality in Spain has spread and has meant for companies that use it a closer way of relating to their customers,
since they allow to develop with total normality meetings, or transfer experiences to the virtual world,
that can communicate as well or even better the brand image that you want to give.
The impact of Virtual Reality on companies
It is true that even today you may relate the concept of virtual reality or augmented reality, to entertainment and video games,
to helmets and headphones with a futuristic aesthetic, but the truth is that you should know that these two concepts mean much more.
In Spain, as in the rest of the world, virtual reality for companies has acquired great real commercial value,
with increasingly convenient and innovative techniques to incorporate this technology into day-to-day business processes,
making many of the operations of the business world more productive and efficient.
Consequently, you can be more than sure of the great impact that technologies such as virtual reality or augmented reality are having and will have in all economic and social sectors.
In fact, what a year ago was a reality with a future projection, today has become a latent need for the vast majority of companies and professionals in the world.
How can virtual reality help your company?
How are technologies such as virtual reality and augmented reality helping and will they help in Spain the different economic and social sectors?
In a society that must reduce the contact and movement of people, virtual reality and augmented reality can help you a lot.
Keep reading carefully, if you want to know how these technologies will impact the world of today and tomorrow.
1.- Virtual Reality to reduce costs.
With the development of virtual reality we can see, for example, a house that has not yet been built.
The client will be able to walk through the apartment that he is going to buy, see the qualities that will be used in the construction, how the rooms are,
the bathroom and the kitchen and have an idea much closer to reality than currently through the photos that are on the web.
These aspects will allow you to sell products that have not yet been built or manufactured, which represents significant savings for companies.
But not only that, reducing the need for business trips, its application to improve the experience of a meeting,
and the new possibility of obtaining much more efficiency in working with distributed teams in large companies, will revolutionize the business world.
2.- Companies will be able to offer a closer treatment to their clients.
Your company will be able to create a virtual reality experience that allows your customers to interact and experiment.
This facilitates the buying processes since something is acquired that has been tried and tested, even if it is virtual.
On the other hand, the development of virtual reality has the advantage of stimulating the emotional component that every brand seeks to generate, and it does so with much more force,
so that the customer experiences the emotions that creates an experience much closer to a product.
3.- Virtual Reality allows companies to have speed as a competitive advantage.
The fact that a buyer can test a product through virtual reality and see how it works quickly and easily,
accelerates sales processes and generates a competitive advantage for companies that use virtual reality.
4.- These technologies have completely revolutionized the e-commerce sector.
E-commerce can be greatly enhanced by the use of virtual reality, as it allows you to visit a store and view the products for customers, so those who prefer to go to stores will have fewer excuses to buy online.
In the world of e-commerce, this has been a key aspect to improve the conversion and profitability of product sheets.
5.- It has allowed the development of virtual visits.
A visit to any place through virtual reality is a way to get to know a virtual space with a click of the mouse.
It is necessary to be aware of the great advantages that virtual visits offer.
- Improve your visibility on the Internet
- Improve your positioning in Google
- Stand out your business against the competition
- Improve your image and transmit professionalism
- Improved user experience
- Your business is open 24H / 7 days a week
- You convey confidence to potential customers
6- It will help to revolutionize the Human Resources sector.
With the new applications of Virtual Reality, conducting interviews with candidates who have applied for a job will be much easier for the human resources department.
Imagine being able to interview candidates from different locations face to face in a virtual conference room, where you can also see the candidate's responses and body language.
Large companies may even have remote offices for candidates to use the infrastructure and participate in the interview or discussions.
The future of Spanish companies and VR
Without a doubt, virtual reality, like augmented reality, and the technology of 360º videos,
they will be important technologies in the nearest future. According to the Global Augmented Reality report and Virtual reality (AR and VR) Market (2020),
Global spending on augmented reality and virtual reality (AR / VR) is projected to be $ 18.800 billion in 2020, representing an increase of 78,5%.
For its part, global spending on AR / VR products and services will maintain this strong growth until 2023,
registering a compound annual growth rate of 77%.
This market is expected to grow at a remarkably high rate in the coming years.
Last year, the market for these new technologies grew steadily and with the increasing adoption of strategies by key players,
it is expected to continue its practically unstoppable projection for now.
As we have seen, all commercial and institutional sectors can find benefits in adapting to the use of virtual reality,
or including new technologies such as augmented reality in their processes.
The hospitality industry can transfer the photo and description of your product to show it smoking in front of the customer.
Healthcare can benefit, like the training sector, by being able to apply virtual reality to countless processes that will save costs,
and they will bring the possibility of training closer to many more people.
Ultimately, the current context requires action by these key actors,
so that the business sector begins to use virtual reality and take advantage of the advantages that this implies.
And we know well what we are talking about, since in TwoReality Since 2010 we have been helping companies create actions in virtual reality,
with a portfolio of renowned virtual reality experiences thanks to a team at the forefront of producing high-quality content.
We have produced applications for virtual glasses, mobile devices and augmented reality for companies and Events;
developing digital content adapted to any device.
And you, have you thought about implementing virtual reality or augmented reality in any of the processes of your company, business or activity?
From TwoReality We continue to create the best content and applications for different devices. Tell us about your project.