realidad virtual aumentada

Difference between Virtual Reality and Augmented Reality.

Which one to choose for your business

By virtual reality we mean those developments made on a computer to be experienced using a pair of Virtual Reality glasses.

In this way the user is immersed in a computer-designed world.

By
augmented reality
we have those developments that mix virtual objects superimposed on real space through the screen of a mobile device.

Both technologies have grown tremendously since technology has advanced.

We have faster computers and mobile devices, so it is possible to choose either for positive results.

There is definitely a difference between investing in virtual or augmented reality.

From our virtual reality and augmented reality company, we tell you their differences.

Difference between virtual reality and augmented reality

Virtual Reality.

This technology is effective because it allows users to be immersed in a safe, inexpensive environment and it is possible to live the experience in less logistical time than it would take in the real world.

It is very useful when you want to present places, machines, experiences and processes to the user and it is costly to bring attendees there or difficult to move these elements.

Possibly you work in the healthcare industry and want to have a technique that allows you to deal with a phobia of heights or public speaking.

With a pair of glasses and a suitable simulation it is possible to take the patient to live the experience.

It is also possible to record the experience of a high-risk athlete and give it to a person on the other side of the world to live it, for example, to a disabled person who could hardly live it because of his or her limitations.

Another use is virtual reality training of professionals and operators.

It is possible to duplicate the workspace, your tools and machinery and teach you how to use them without moving from the chair, giving you the experience of sight, sound and movement.

All this is possible because being “inside” the virtual environment creates an emotional connection with the person;

make you evoke the sensations you would have in real life and develop realistic feelings relevant to the experience.

It also allows to generate concentration; instead of switching windows, going from one task to another and getting scattered, virtual reality creates a sense of surprise together with a dedicated environment that leads the user to focus 100%.

By removing the barriers of the physical world we can transport the user to another country and make him live the experience to encourage him to visit it or also teach him how to react in moments of risk.

Virtual reality has helped prepare for Mars missions,

to reduce stress, to share experiences during the pandemic, to reduce depression and to connect collaborators through virtual offices that we can “visit” and “meet”.

Why invest in augmented reality?

This other technology allows connecting and displaying information of virtual objects in real environments through the screen of a mobile device in a user-friendly way.

It is applied when I want to know how an object would look like in a real space without even having held it in my hands;

this technology allows us to simulate such objects, change their size, textures and colors and “install” them in real space.

Another use is the maintenance of large machinery:

we can observe the equipment through a mobile device and with IoT and bluetooth sensors know what is happening inside, without connecting cables or opening it.

If necessary, the operator can ask for help from another expert and through the internet and his augmented reality glasses he can show what he is seeing and receive help in an instant.

A chain store can present its products to the customer in their own home for them to select size, color, position or installation forms without going to the store.

This saves money on returns and exchanges, increasing the user experience.

A healthcare professional can see a patient’s veins and make precise punctures because the hemoglobin absorbs infrared light and allows them to be displayed on augmented reality glasses.

If an operator is working in confined spaces or in limiting conditions, it is possible to know what the next step is without having to look for the service manual or open his cell phone to see the instructions.

Utility maintenance companies can know where cables or pipes go without opening cabinets or breaking walls and floors, avoiding risk, expense and inconvenience.

An additional use is to take inventory in warehouses and warehouses by simply looking at the product code with augmented reality glasses on, speeding up the supply chain and optimizing efficiency indicators.

Conclusions:

In conclusion, both technologies aim to help in the production chain by reducing time, improving maintenance processes, avoiding accidents, attending patients to reduce stress and learning to manage phobias.

In e-commerce, it is a tremendous ally to improve the user experience by helping them decide before going to the store and with a proper marketing strategy to increase sales thanks to the surprise factor.

Also in construction companies and public services it is possible to “move” large products, simulate facades, change finishes, redesign spaces and visit buildings, all remotely, in a very economical way.

Especially in large industries we can:

  • Automate maintenance processes
  • Reduce downtime for repairs
  • Visibility of internal content
  • Request external online help by remotely displaying what we see.

At Two Reality we have developed tools in all these sectors, tailored to the user’s needs, for small, medium and large companies, in several continents.

Clients such as ABB, Steriline, United Nations, Spanish Police Department, 3M and more have relied on our experience, receiving process improvements, increased learning, cultural changes and cost reductions of more than 25%, reaching up to 80% in some cases.

Contact us: info@tworeality.com

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