Virtual Tour Solutions for Museums

In recent years, new technologies and the development of AI have gained more ground than ever before. The pandemic was a turning point in new ways of doing business. One of the sectors that has benefited most from them has been the cultural sector. Within this sector, museums are the ones that have reinvented themselves the most in the struggle to improve the customer experience, establishing virtual tours as one of their potential sources of tourist attraction. Below, we will show you what solutions they provide with the aforementioned virtual tours and the advantages and benefits they offer to the user.

Virtual museums emerge as the new way of tourism

Virtual tours in museums have become the best solution to geographical barriers.

The fact of being able to visit and get to know the remnants of history from any part of the planet seemed to be a dream that, until relatively recently, has not become a reality.

The advent of virtual reality and artificial intelligence has brought many advantages to bring closer, educate and unite communities. The ease of access they provide and the convenience they bring are incentives that motivate customers. All it takes is access to the network for users to get closer to art and to groups of people with similar tastes and interests. The problems caused by the economic costs and time involved in traveling to the actual location of the destination disappear with this new form of tourism. On the other hand, this new era of virtual visits gives museums the opportunity to renew their image and brand. One of the main objectives that both public and private museums have focused on is to bring the public closer to culture and history in a fun and entertaining way. Educating and entertaining a wide range of generations, that is, young and old, was not an easy task.

Now, visits become a real attraction thanks to the agility and interactions that can be developed, reaching a wider audience.

Strategies that are undoubtedly boosting the cultural sector. Most museums that have adopted the virtual tour modality usually have a series of interesting data for the client on their website. Among them, we find information on the theme presented in the space, accompanied by location data and promotional videos. In case the user is finally convinced to take the tour, he/she will have to register on the website in order to know his/her availability, tastes and preferences.

The objective is to offer the customer an immersive experience and provide an agenda of activities that may be of interest to them.

At this point, it is important to clarify that virtual museums not only become the most appropriate digital resource. The fact of encouraging the public to fully enjoy the facilities without the need to travel is only achieved through these new technological tools, which stand as the perfect complement between the virtual museum and the on-site one. To achieve this balance between what the customer can find in person and virtually, it will be necessary that within the digital framework there are some key requirements that encourage and motivate.

Among them, we can find the collective access tool of the information that collects the space, as well as a first general visualization of pieces that we will find in it, which may or may not be exposed. As we well know, there are many works of art that, for reasons of deterioration or reform and reconstruction, are not physically in museums. With this new way of tourism you will have access to everything that is there and what is supposed to be there. In addition, the free visit, the interactions with the museum’s information points, as well as with the community through chats or specially enabled platforms, make this new form of tourism the best solution. But the benefits are not limited to the above points. Some museums have implemented interactive 360-degree tours, making the experience completely immersive. Undoubtedly, the quality of services has a favorable influence on customer satisfaction and, for this, it is necessary that more and more spaces adopt new technologies, based on virtual reality and AI.

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