Why invest in virtual reality for your company
It is time to digitally transform the company: this does not mean taking an accounting process or invoicing or order taking to a computer.
Digital Transformation means that the business can run end-to-end with computational tools, with processes that take information from the real world and turn them into digital elements.
This digitization allows information to be handled without paperwork and hopefully without human-intervened processes,
where virtual reality improves learning, adoption, retention and team and customer satisfaction.
From Two Reality, as the leading virtual reality agency in Spain, we have prepared this article with the benefits of virtual reality for companies and why it is a good idea to invest in it.
Investing in Virtual Reality:
How does virtual reality benefit companies?
Although perceived as a video game, virtual reality is an advanced technology that began to be designed almost a hundred years ago and in the last fifty years has been present in flight simulators and many other tools.
Virtual Reality (now known as Extended Reality because it includes Virtual Reality, Augmented Reality and Mixed Reality) benefits different industries in many areas.
In the learning process
It helps accelerate training, improves trainee confidence, increases knowledge retention, focus and attention.
The learner feels more engaged because the immersive environment elevates the excitement of the process, because it is a novel tool and because it simulates the work environment in a safe way.
Thanks to this, it is possible to make the trainer more productive, because he/she is dedicated to creating successful content, rather than repeating the work material, making the process more efficient.
Because it takes place inside virtual reality goggles, it reduces the expense of facility rental or makes better use of dedicated training space, while becoming a portable resource.
In the Operation
It helps to reduce the complexity of processes by allowing the integration of tasks such as inventory taking into a few physical elements, reducing the total cost of the work.
As it is a technological resource, it helps to develop remote collaborative processes, reducing the carbon footprint, creating “green” processes while improving teamwork.
In industrial health and safety:
It helps to reduce accidents thanks to a training almost equal to the real one, avoiding the risks associated to the lack of expertise acting in a real team; this also reduces the costs associated to it.
In design:
The entire process of design, layout, testing and demonstration can be done using virtual media, including collaborative tools that allow prototypes to be manipulated using virtual reality goggles.
It is also possible to show these prototypes to the public using Augmented Reality, instead of building mock-ups or 3D models, in an easy, portable and inexpensive way.
In this way it is possible to align the perspective and interests of those involved, moving forward quickly in the development and repeating the work as many times as necessary in an efficient way and without spending money.
Sales and Marketing:
Virtual and augmented reality are becoming a new sales channel, associated with marketing campaigns or e-commerce sites.
It is also a fabulous tool to accompany product activation actions on the Internet and especially in live events for passers-by, shopping malls, department stores, department stores and others.
By analyzing consumer behavior with these tools, it is possible to know first-hand what their preferences are and even how they make their decisions at the point of display.
What are the strengths of this technology?
The most notorious is that it can activate emotions so that the user behaves just as he would in the real world, evoking the same emotions he would have: anger, fear, panic, discomfort, happiness, anguish.
It creates distraction-free environments, reducing multi-tasking, focusing the user on the task in front of their eyes, avoiding the distractor of the cell phone or the additional application we activate when our camera is off.
With this technology it is very difficult for the user to attend to a message on their phone or a notification from another app while they have their VR goggles on and they become a natural disincentive.
Similar things happen in augmented reality because they draw the user’s attention to the object on screen that is projected in the real world through their mobile device, in very user-friendly ways.
If we are in an industrial environment, it is possible to show the user the temperature or operating conditions of a machine by simply pointing the camera at it, triggering alerts, procedures, safety reminders and much more.
In medical environments it is possible to detect a patient’s veins thanks to the amount of infrared light they absorb, allowing the specialist to perform a more accurate puncture.
At vehicle or machinery service sites, having an augmented reality application at hand allows you to view the service, parts and repair process without stopping work, getting up to consult a manual or asking a supervisor for help.
There are many other advantages, benefits and features that result from each use case and their improvements to each company can easily range from 15% to 80%.
At TwoReality we have been working for 11 years on simulators, experiences and tools applied to Industry 4.0, saving money, increasing revenue and productivity, reducing accidents in companies such as Banco Santander, 3M, Aena, Zurich and more.
