Why virtual tours are important to companies

Virtual tours have gained prominence in recent years.

The pandemic was a turning point in the reinvention of new ways of doing business.

Shopping for clothes, visiting museums… any alternative is a good way to start a virtual tour.

However, virtual tours have become a good solution for companies.

Attracting new customers and maintaining the interest and loyalty of existing ones is the main objective of all businesses.

Implementing new ways to improve user experience is a key requirement.

This requirement cannot be met without the dedication and adoption by the entity of new business goals.

The best allies to achieve this goal are new technologies and, among them, the implementation of virtual reality, capable of displaying more dynamic and innovative content.

If you are a business owner and want to increase your visibility.

If you have noticed that, despite the great dedication you have put into decorating your store, customers are still conspicuous by their absence, pay attention because here’s what virtual tours are all about, the advantages they offer and how you can implement them.

What are virtual tours?

A virtual tour is not much of a mystery.

It is a report with a peculiarity: it is interactive and 360º.

These features not only allow you to go through each and every corner of your business as if it were a video game.

The client will have the option to access more accurate photographs and more complete videos about your company.

In addition, another of the particularities of adopting this new technology is the ability to interact through your mobile device, computer or tabletwith all the components present in your web, knowing in detail, prices, articles from any perspective… etc…

For example, imagine you are the owner of a dog grooming salon.

The client will be interested in knowing the facilities that your business has and how will be the space where your pet will be, besides having an approximate notion of how the final result of the animal’s haircut will be.

These are features that reassure the user and give a clear idea of your business.

In addition, the presence of forms, opinions and the option to make reservations through the web are always advantages that will help to increase visits.

How to develop virtual tours in your business?

The first point to take into account is that the virtual tour may be structured and divided into different areas.

To give you an idea, let’s give you an example. You own a gym. Your business’ route can be divided into:

• Reception.
• The different rooms available for the client to do sports, including the machines they can use.
• The classrooms reserved for group classes and an example of what you will find in them by means of videos.
• What the locker rooms are like.

In this way, by structuring the tour of your business by areas, the customer will have a more complete access to the tour.

In general, to be able to develop a visit of these characteristics, it will be necessary to have different multimedia formats, being the key star of all of them, the photographs or the recording of 360º scenarios.

All of them must be in JPEG or PNG format, with dimensions of less than 2MB and high definition. For this reason, specialized photography and video equipment will be required.

In addition, the overlap must be part of the route.

That is, the ability to enter photographs, videos. Reservation forms or files containing informative texts corresponding to the points of interest you want to mark on the route.

Competitive advantages

Undoubtedly, the option of implementing a virtual tour in your business can only bring advantages.

Based on different studies and our experience, we can guarantee the following benefits:

• You will be different from the rest. Differentiating yourself from your competitors is very important when it comes to generating customer interest. It has been proven that photo cards and virtual tours double the probability that a user will choose your business over others.

• According to various surveys, around 67% of the population claims to be interested in virtual tours. In addition, bookings are multiplied by 130% by users between 18 and 35 years of age after taking a virtual tour.

• Access to the facilities from anywhere on the planet and from a device with internet access increases the value.

• The more visits and interaction on your website, the better your positioning will improve and there is no better way to do it than with virtual tours.

• Modernization and transparency are the keys par excellence for attracting and retaining customers.

From TwoReality we continue to create the best content and applications for different devices. Tell us about your project.