Digital transformation in the new normal

Digital transformation: work, education and shopping from home became the new mode.

Although industrialized countries to a greater or lesser extent already had digital tools to manage their businesses and even digital tools for training, sales and operations were slowly transforming.

There is still an important gap that prevents customers from “virtually approaching” their suppliers and it has become evident due to the circumstances that have accompanied us during this year 2020.

Many businesses had to close, others are enduring the days by reducing their operations to the minimum or have changed their products to those related to the Coronavirus pandemic in order to survive.

It is no different with the large companies that had to rethink, reduce their forecasts and expectations and even lay off a good part of their employees in order to adjust to the pace of sales imposed by the confinement.

It is then the time to evaluate, test and implement new technologies that we had in lower priority waiting for them to be stable or for another company to evaluate them before taking the risk. The amount of investment has always been an important factor and given the circumstances of international trade, many suppliers have accepted to reevaluate their costs to be able to maintain themselves, benefiting all their consumers. Among these “new” technologies we have Virtual, Augmented and Mixed Reality, applied to entertainment to attract customers, such as those developed by TwoReality for pharmaceuticals or those applied to training to massify the scope and reduce costs or to optimize industrial processes.

According to the Institute for the Future’s Digital Transformation survey, while 27% of participants said they have implemented digital technology, 92% said they are willing to use it. Another plus is that 93% are struggling to become a successful business by 2030 and 57% are barely doing it to keep up. Now, for a successful digital transformation process it is important to take some points into account, such as the business strategy, the desired geographic coverage, the potential customers to be discovered and the savings or profit you will achieve with the investment. The implementation of technology should always be analyzed according to the commercial return, such as reducing costs and expenses, increasing efficiency or if it can support the business plan in its execution process.

It is important to analyze the potential value based on a comparison with the current situation, either against manual process figures or against existing applications.

For this it is key to take the current metrics and apply them against the cost, the implementation time,

the time it will take to integrate, the previous costs of that same task executed and the contribution to the commercial work.

Having evaluated the above, technology requires an implementation plan,

a change management plan and one of materialization in commercial figures;

when these three complement each other, the digital transformation plan is very successful.

Keep in mind that technology advances every three months and what we discarded the year before,

will surely have evolved to the point we need today;

it never hurts to validate other companies that have implemented it to know their experience.

There are many successful examples based on Virtual Reality, such as the training systems developed by TwoReality for banks, industry 4.0, construction and machinery.

With these immersive systems, knowledge retention increases from 15% in classrooms to 40% thanks to the concentration achieved with virtual reality glasses or interactive augmented reality systems.

It is also possible to integrate augmented reality systems into manufacturing processes, developing applications that run on glasses or helmets in which the component collection and assembly process is loaded. Another application in Industry 4.0 is in the simulation of prototypes, reducing development time thanks to the projection in the form of holograms that can be shared by the team in evaluation and improvement sessions. Those who want to bring their offices, warehouses and stores into the hands of the customer can integrate 360º videos and their web applications in augmented reality formats so that the customer can simulate the product in the desired location, without moving from the site.

For the past 11 years at TwoReality we have worked hand in hand with the financial and insurance sectors to facilitate customer access to their investment products, furniture and real estate on the screens of their cell phones and tablets.

From entertainment to the review of machine components, through manufacturing, training and virtual tours;

we have developed countless tools that support increased sales and cost reduction thanks to this new technology.

From TwoReality we continue to create the best content and applications for different devices. Tell us about your project.