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The importance of virtual stores for the economy of the future.

In this post we tell you how virtual stores will be fundamental in the development of the economy and commerce in the near future.

We are at a unique moment in history, in the sense of the speed at which technology is evolving.

This is changing the world, people, relationships, and much more.

Then there is the addition of the situation that Covid-19 has caused all over the planet, thus changing the plans of many.

With technology becoming more accessible, more affordable and more imaginative every day, on the one hand.

And on the other, pedestrian traffic on streets around the world is at an all-time low.

In this context, stores and retailers have to find a solution to remain competitive and enter a new era for retailers.

A future that until 2019 was seen at a distance (medium term), and that in 2020 we have seen how bringing forward events has become a necessity.

The global crisis situation has caused companies and professionals to have to adapt 500% faster to the innovations proposed by the future in order to continue operating.

And in this respect, virtual stores will play a key role in the development of commerce in the future.

Virtual stores will transform retailing.

For stores and stores around the world, it is becoming increasingly difficult to attract new customers to their doors.

Or users to your website.

Price-cutting practices, persuasive offers, upsells and downsells will always work, but they are also starting to get a bit stale.

In this sense, to capture, engage and ultimately convert users (or pedestrians) into customers, retailers have to double their bet.

Virtual stores are a good AS under the sleeve for these businesses that want to seduce their customers.

Some, instead of trying to attract buyers by lowering prices or holding massive sales events, have opted for virtual stores. They are using immersive 3D virtual tours seamlessly integrated with e-commerce.

This is undoubtedly the best way to reinvent or improve the shopping experience.

So, if you have a business or plan to sell anything in the future, you’ll want to be aware of the ways in which online stores will transform retailing.

Make it possible for any user to enter your store instantly.

Think of the best online store you have ever visited.

Now think of the best physical store you’ve ever been to.

And finally, imagine combining the best of both experiences into one.

That’s what you get with a virtual tour.

It is a way to bring users practically in a physical way to the store, for them to move around and interact with the products.

And, at the same time, they can enjoy the shopping facilities offered by online commerce.

It is the best way to transport people to a store so they can get a feel for the products.

These are displayed in a warmer and more holistically integrated environment than most e-commerce.

Using 3D, you can create immersive experiences that better represent your brand.

This creates long-term value and loyalty for your business.

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A new way to access e-commerce.

With virtual tours and their integration with online stores, the user will still be able to purchase products without having to visit the store in person.

Any shopping experience is elevated with a virtual tour by tagging each product with details and a link to purchase.

The virtual showroom will change brand storytelling forever.

A virtual tour is not just an opportunity for people to experience your products in a more natural environment.

It can also improve the storytelling behind the products.

And it does so by incorporating images, audio, video and text to tell a much more complete story.

This will forever change the relationship that brands and users can have, putting on a plate for stores to offer a fabulous and personalized experience to each customer.

It will expand the international reach of all stores worldwide.

Attracting an international audience is one of the best things about creating a virtual experience for your store.

And that you can attract people from all over the world means you won’t be limited to people who know you or see your store on the street.

By combining your online store with modern digital marketing and social media, you can attract people from all over the world to shop in your virtual showroom.

Any trade will be fully accessible to anyone with a browser from anywhere in the world.

Influence of virtual stores in e-commerce.

The consolidation of new technologies such as virtual reality, augmented reality and 360 video on smartphones around the world creates a new playing field in the retail sector.

Everyone is going to have to adapt.

And now is the time to learn how retailers and consumers can thrive in this new era of e-commerce.

It’s not just about changing online stocks.

By its very nature, e-commerce is a constantly changing beast.

ince its inception, those who want to get ahead in this market need to keep abreast of new developments in algorithms and programs, in order to be more competitive.


Enhance the customer experience with a guided tour.

80% of shoppers leave their shopping cart abandoned when shopping online.

This translates into billions in losses.

his indicates that retailers need to do much more to convince customers.

They need something to motivate them and allow them to follow through with their choice and purchase items online. The guided session within the virtual stores could provide the answer.

The virtual tour has the potential to reshape the retail world.

And nearly a third of customers believe that more should be invested in these technologies to ensure they play a greater role in their shopping experience.

To understand how online stores will help improve online sales, we need to understand what these technologies can offer as a service.

And not only as a product, because they can offer a lot to both companies and customers.

tienda virtual virtual tour

The guided session will add a new level of intrigue to the online shopping experience.

Retailers will be able to have virtual showrooms or virtual stores.

Offering customers a virtual experience that is almost as close to that of a physical store as they can get from the comfort of their own home.

Customers will be able to virtually visualize the products.

Give consumers the opportunity to visualize what a product would look like before they buy it.

It’s the same as the “try before you buy” that so many companies have wanted to take advantage of.

For this, instead of virtual reality, augmented reality is the technology that plays a key role.

Ultimately, the creation of a virtual tour combined with integrated e-commerce will change the future for retailers around the world.

Technologies such as virtual stores, showrooms and augmented reality will allow you to showcase products in a new way.

This will make any store exciting and immersive for a global audience that is eager to shop.

From TwoReality we continue to create the best content and applications for different devices. Tell us about your project.